With Pam and a growing team, we aimed to bring these untold tech stories out of the labs, boardrooms and testing facilities and to tell them, simply and powerfully, to the public. For three decades and counting, we’ve been building up from the blueprint Melissa and Pam created together: a fiercely independent company rooted in partnerships, humanity and purpose above all.
In 2015 the agency rebranded from Waggener Edstrom to WE. WE made this move to better reflect what the agency has always been. It was never only about Melissa or Pam, or any one individual. WE is about us — a community.
Today, we find ourselves at the threshold of an enormous opportunity. We have more and better communications tools than ever before — and we can use them to guide purpose-driven messages where they need to go, to build the momentum that brings meaningful change. And that’s the most important “why” there is.