Matt Haynes

Executive Vice President, Integrated Services

Executive Vice President
Digital Connector

What I do:

I lead a skilled crew of strategists, creators and social media masters who create digital experiences that inspire brand affinity.

Part Red Sox General Manager, part MacGyver, I bring together World Series 2013-type teams to creatively solve tough problems.

I believe the best ideas – the magic – comes from combining an analytical mindset with squirrel-in-winter-type resourcefulness.

Why I do what I do:

I love creating digital programs that bring together technology, imagination and big thinking.

The coolest thing I’ve done:

Being a father to a little girl who is pure energy and a constant source of entertainment. Running a few marathons and kayaking miles deep into a cave in Belize definitely round out a top three list.

When I’m not working:

I’m playing guitar, running, watching sports, brewing beer and spending time with my family. (I’ve also successfully done at least three of these at once. I’ll let you guess which.)