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Matt Haynes

Senior Vice President, Integrated Services

Senior Vice President
Digital Connector

What I do:

I lead a skilled crew of strategists, creators and social media masters who create digital experiences that inspire brand affinity.

Part Red Sox General Manager, part MacGyver, I bring together World Series 2013-type teams to creatively solve tough problems.

I believe the best ideas – the magic – comes from combining an analytical mindset with squirrel-in-winter-type resourcefulness.

Why I do what I do:

I love creating digital programs that bring together technology, imagination and big thinking.

The coolest thing I’ve done:

Being a father to a little girl who is pure energy and a constant source of entertainment. Running a few marathons and kayaking miles deep into a cave in Belize definitely round out a top three list.

When I’m not working:

I’m playing guitar, running, watching sports, brewing beer and spending time with my family. (I’ve also successfully done at least three of these at once. I’ll let you guess which.)

People to Know