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Tiffany Cook

President, Consumer, North America

President, Consumer, North America
Consumer Gladiator

What I do

As president of consumer, I’m building and growing work with consumer brands, delivering creative and strategic counsel, blending insights, creativity and impact in powerful ways.

Running this inspiring team of consumerists that creates unforgettable, can’t stop talking about, water-cooler “did that just happen?” moments for your brand’s customers. “Yup, that just happened.”

Eliminating the predictable, while creating surprises and demonstrable results for brands such as Volvo, McDonald's, Ste. Michelle Wine Estates, Woodford Reserve, Microsoft, Safeway and The Mine.

Why I love what I do

Delivering the surprise one day and the delight the next. Embracing the change, reacting to the latest breaking issue, and putting the final touches to tomorrow’s big headline. I love being part of such an inspiring and high performing team that delivers in spades for our clients.

The coolest things I’ve done

Bringing the iconic Victoria’s Secret Fashion Show to the web, and strutting the pink carpet to ring the NYSE opening bell. Followed closely by landing all of Microsoft’s gadgets on “The Ellen DeGeneres Show” for her Twelve days of Christmas special.

When I’m not working

Kicking back to read The Sunday New York Times, The Skimm, Harvard Business Review or listening to one of my favorite podcasts. Planning one of my boys’ epic birthday party adventures. Scoping out the latest trending hashtags, breakdowns and breakups, and pop culture headlines.