PROVOKE ASIA-PACIFIC CONSULTANCIES OF THE YEAR 2021

Midsize Regional PR Consultancy: WE — WINNER
Australasia PR Consultancy: WE (Shortlist)
South Asia PR Consultancy: Avian WE (Shortlist)

PROVOKE APAC SABRE AWARDS 2021

Food Service: Eat Equal — Avian WE for Westlife Development — WINNER
Not-For-Profit Organizations: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for Kamonohashi Project — WINNER

Consumer Marketing (New Product): Eat Equal — Avian WE for Westlife Development (Shortlist)
Indian Sub-continent: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for Kamonohashi Project (Shortlist)
Public Affairs: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for Kamonohashi Project (Shortlist)

PROVOKE ASIA-PACIFIC BEST AGENCIES TO WORK FOR 2021

Large Agency: WE (Finalist – #3)

PRWEEK ASIA BEST PLACES TO WORK ASIA 2021

Large Agency: WE Red Bridge (Shortlist)

PROVOKE SOUTH ASIA SABRE AWARDS 2021

Public Affairs/Government Relations: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for Kamonohashi Project — WINNER
Corporate Image: Samsung India 2.0 with #PoweringDigitalIndia — Avian WE for Samsung India Electronics — Certificate of Excellence

Financial Communications: Team Cashless India — Avian WE for Mastercard — Certificate of Excellence
Consumer Products/Services: Eat Equal — Avian WE for Westlife Development — Certificate of Excellence
Public Affairs/Government Relations: Building a robust blood transfusion ecosystem through public private partnership — Chase India for Terumo — Certificate of Excellence
Public Education: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for Kamonohashi Project — Certificate of Excellence
Not for Profit: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for Kamonohashi Project — Certificate of Excellence
Associations: India Fit Raho — Avian WE for The Associated Chambers of Commerce and Industry — Certificate of Excellence
Employee Communications: Let’s Untag — Avian WE for Hardcastle Restaurants (Shortlist)
Marketing to Consumers (New Product): Eat Equal — Avian WE for Westlife Development (Shortlist)
Media Relations: Scam 1992: The Harshad Mehta Story — Avian WE for SonyLIV (Shortlist)
Public Education: Consciously Speaking: a conscious choice of words to break the chain of unconscious bias across gender and sexuality — Avian WE (Shortlist)
Associations: #WeStandWithIndia – Building a path to recovery in collaboration with private healthcare —Avian WE for Healthcare Federation of India (Shortlist)
Consumer Products/Services: Dettol Handwash Challenge — Avian WE for Reckitt (Shortlist)
Financial & Professional Services: #ConsumerTracker: Unraveling the State of Indian Consumer — Avian WE for Deloitte India (Shortlist)
Healthcare: Dettol Handwash Challenge — Avian WE for Reckitt (Shortlist)

FULCRUM AWARDS 2021

PR Consultancy of the Year – Giant: Avian WE (Shortlist)
Best Use of Event: AI Population Scale — Avian WE for Intel (Shortlist)
Best Use of Public Affairs: Building a Robust Blood Transfusion Ecosystem Through Public Private Partnership — Chase India for Terumo (Shortlist)
Best Use of Public Affairs: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for Kamonohashi Project (Shortlist)
Best New Product Launch: EatQual — Avian WE for McDonald’s India – West & South (Shortlist)
Best New Product Launch: Launch of the 5th Generation Honda City — Avian WE for Honda Cars India (Shortlist)
Best Use of Media Relations: Great Journey Start with CSMIA — Avian WE for Mumbai International Airport (Shortlist)
Best Healthcare and Pharma Sector Campaign: Dettol Handwash Challenge — Avian WE for Reckitt (Shortlist)
Best Not for Profit and Associations Sector Campaign: India Fit Raho — Avian WE for The Associated Chambers of Commerce and Industry of India (Shortlist)
Best Not for Profit and Associations Sector Campaign: Strengthening Survivor Voice in Anti-Human Trafficking Space — Chase India for Kamonohashi Project (Shortlist)
Best Food and Beverage Sector Campaign: EatQual — Avian WE for McDonald’s India – West & South (Shortlist)
Best Corporate Reputation Campaign: Samsung India 2.0 with #PoweringDigitalIndia — Avian WE for Samsung India (Shortlist)

the drum awards for pr 2021

Sport and Leisure: 'All Journeys Lead Home' 2021 Chinese New Year Campaign — WE Red Bridge for FC Barcelona (Shortlist)
Healthcare and Pharma: GSK Shingrix One-Year China Launch — WE Red Bridge for GSK (Shortlist)

B&T AWARDS 2021

Best Content Marketing Strategy: Adobe CQ — WE for Adobe (Shortlist)
Best Digital Strategy: Adobe CQ — WE for Adobe (Shortlist)

PRIME AWARDS 2021

Best Public Health Initiative: Share Your Secret — WE for Hearing Australia (Shortlist)

PRWeek 40 Under 40 2021

Jessica Jeng, Vice President - HONOREE

PRWEEK GLOBAL AWARDS 2021

Best Agency in Asia Pacific: WE — WINNER
Global Agency: WE (Shortlist)
Corporate Social Responsibility: "Carbon Negative by 2030" - Microsoft (Shortlist)

PR AWARDS ASIA 2021

Public Affairs: Survivor led government advocacy on anti-human trafficking interventions — Chase India for Kamonohashi Project — BRONZE
South Asia PR Consultancy of the Year: Avian WE (Shortlist)

KALEIDO AWARDS 2021

Large Agency of the Year: Avian WE — WINNER
Best Use of Event — Practice Area Awards: A New Chapter on Inclusion — Rainbow Literature Festival — GOLD
Best Campaign in Corporate Social Responsibility — Practice Area Awards: VMinclusion Taara — India’s largest return to work program for women — VMWare — GOLD

BFSI — Industry Awards: Team Cashless India — Mastercard — GOLD
Best Use of Media — Practice Area Awards: SCAM 1992: The Harshad Mehta Story — SonyLIV & Sony Pictures Network India — SILVER
Travel Tourism & Leisure — Industry Awards: #ExperienceTheDream (Launch of India’s first Boeing 787-9 Dreamliner) — Vistara — BRONZE
Media & Entertainment — Industry Awards: SonyLIV 2.0 — SonyLIV & Sony Pictures Network India — BRONZE
Retail & E-commerce — Industry Awards: #AMAZONFESTIVEYATRA - 3 TRUCKS 13 CITIES 6000 KMS AND ONE MESSAGE — Amazon India — BRONZE

exchange4media 30 under 30 2021

Julia Joseph and Prateek Juneja – WINNERS

MARKETING INTERACTIVE MARKIES SINGAPORE 2021

Most Creative – Event (Physical / Virtual): Lenovo eXperiential Day Avian WE — WE Communications for Lenovo (Shortlist)

Mumbrella commscon awards 2021

Best B2B Campaign: Adobe CQ — WE Communications for Adobe – WINNER
Best Social Media or Digitally-led Campaign: #FromMeToYou — WE Communications for Adobe (Shortlist)
Best Use of Owned Media: Adobe CQ — WE Communications for Adobe (Shortlist)

PRovoke nA Agency of the Year 2021

Midsize Agency of the Year: WE (Shortlist)

PRovoke na sabre awards 2021

Consumer Goods – Automotive: Volvo Calls the Winning Play on ‘Safety Sunday’ — Volvo Car USA (Shortlist)
Business to Business – Chemicals & Industrials Helping PCI Pharma Services Find Its Massive Transformative Purpose — PCI Pharma Services (Shortlist)
Media Relations – Product Media Relations (Consumer Media): Be the One — Microsoft (Shortlist)

PRCA SOUTHEAST ASIA PR YOUNG LIONS COMPETITION 2021

Melissa Tal and Natasha Chang – WINNERS

MARKETING INTERACTIVE PR AWARDS SINGAPORE 2021

Best Regional PR Campaign: Keeping Businesses Afloat Through eCommerce Support to Stimulate Southeast Asian Economies – Lazada – SILVER
Best Engagement for a Targeted Community: RedMart Paying it Forward to Singapore’s Frontliners – Lazada (Shortlist)
Best Insights-Driven PR Campaign: RedMart Leverages Data to Fulfil Grocery Demand Surge – Lazada (Shortlist)
Best Launch/Re-Launch Campaign: Refreshing LazMall to Empower Sellers Ahead of 9.9 and Beyond – Lazada (Shortlist)
Best PR Campaign: eCommerce: Empowering the Retail Sector to Pivot to eCommerce – Lazada (Shortlist)
Best Use of Technology: Livestreaming a Key Driver for Consumer Engagement in the New Normal of Online Shopping – Lazada (Shortlist)

PRWEEK HALL OF FEMME 2021

Stephanie Marchesi, President, WE Global Health – HONOREE

Ragan employee communications awards 2021

Humorous Video: Wacky Wednesday – WE – HONORABLE MENTION

India PR & Corporate Communications Awards (IPRCCA) 2021

Giant PR Consultancy of the Year: Avian WE – WINNER
PR Professional of the Year: Nitin Mantri – WINNER
F&B and Hospitality: Born Colourless – Absolut – GOLD
Healthcare Marketing Campaign: Banega Swasth India from Swachh to Swasth – RB – GOLD
Entertainment and Lifestyle: Blenders Pride Fashion Tour – Pernod Ricard – SILVER
Financial Services: Team Cashless India – Mastercard – SILVER
Technology: Making Silence Speak – Samsung – SILVER
Most Innovative Use of Digital Media: Fighting COVID-19 One Handwash at a Time – Dettol – BRONZE
Arts and Music: A New Chapter on Inclusion – Rainbow Lit Fest – BRONZE
Technology: VMinclusion Taara – VMware – BRONZE
Entertainment and Lifestyle: PVR Alternate Connect – PVR Cinemas (Shortlist)
CSR and Not for Profit: Isolated Not Alone – Avon (Shortlist)
Most Innovative Use of Social Media: #MakeYourMoov – RB (Shortlist)

PRWeek UK Healthcare & Pharmacomms Awards 2021

Best Agency Healthcare/Pharma comms Practice 2020: WE (Shortlist)

PRWEEK GLOBAL AWARDS 2021

Corporate Social Responsibility: "Carbon Negative by 2030" - Microsoft (Shortlist)

Global Agency: WE (Shortlist)

Best Agency in Asia Pacific: WE (Shortlist)

PRWeek US Awards 2021

Best in Arts, Entertainment, Sports & Media: Be the One  – Microsoft WINNER
Outstanding Large Agency: WE (Shortlist)
Best in B2B: Microsoft Teams Solving Video Fatigue Through Together Mode  – Microsoft (Shortlist)
Best in Corporate Branding: Helping PCI Pharma Services Find Its Massive Transformative Purpose – PCI Pharma Services (Shortlist)

PRovoke Innovation SABRE Awards – North America 2021

Technology/Clean Energy/Green Energy: Microsoft Teams: Solving Video Fatigue through Together Mode — Microsoft – WINNER
Best Earned Media with Influencers + Communities: Be the One — Microsoft in partnership with McCann New York (Shortlist)
Best Use of Social Networks: Creating a Game-Changing Online Destination to Prime the Market for a Category Game-Changer — Horizon Therapeutics (Shortlist)
Healthcare / Pharmaceutical / Health-tech: Hope in Sight: One of the Most Successful Rare Disease Treatment Launches in History — Horizon Therapeutics (Shortlist)
Technology/Clean Energy/Green Energy: Microsoft: Carbon Negative by 2030 — Microsoft (Shortlist)
Corporate Reputation/B2B/Investors: Helping PCI Parma Services Find Its Massive Transformative Purpose — PCI Pharma Services (Shortlist)