Bee Peng Tan
General Manager, Shanghai, WE Red Bridge
general manager, Shanghai we red bridge
Bee Peng Tan leads WE Red Bridge’s Shanghai office operations as general manager. A dedicated and passionate leader with over 25 years of international agency experience, Bee oversees more than 80 communicators, creative, digital and analytics specialists to develop and deliver integrated communications strategies.
Bee’s career has included establishing startup agencies, managing agency operations, and overseeing regional and global businesses for both network and independent agencies. Her extensive experience spans a wide range of marketing disciplines, including above- and below-the-line, digital, experiential and shopper marketing.
Bee’s strong sense of adventure has led her from Singapore to build her career across Asia and Europe. Bee’s first international move took her to London; she then returned to Asia to set up TBWA’s Taiwan presence and her own independent marketing consultancy services in Singapore. For the past nine years, Bee has continued her agency journey in China, with leadership positions at Starnet China, iris Worldwide and, most recently, Geometry Global. Throughout her career, Bee has delivered work across the world with leading brands, including Coca-Cola, Heineken, InterContinental Hotels Group, Star Alliance, Unilever and Visa.
A lifelong vegetarian and certified yoga practitioner, Bee balances her career aspirations and desire to keep fit, while also having an appetite for noodles and ramen. A loving mother to a young daughter, wife to a former international rugby player, and pack leader to over a dozen pet animals, Bee has a fondness for design and interiors, fashion, and daily pushups.