Geoffrey Sidari

SVP, Data & Analytics

SVP, Data & Analytics

As WE Communications’ SVP of Data and Analytics, Geoffrey Sidari drives the agency’s global integrated communications analytics strategy. With his geographically distributed team of data engineers, data analysts and business intelligence experts, Geoffrey has integrated a continuous improvement model that both enhances our data observations and enables WE’s teams to look across the broadest set of earned, owned, social and paid media to optimize our planning and strategy capabilities.

For more than 20 years, Geoffrey has built a reputation as a leader in technology and data analytics. With his strong business acumen and international team across the U.S., Europe and Asia, Geoffrey has delivered an industry-leading analytics solution architecture that has helped transform the agency’s analytics practice and enhance our data-driven account planning. His deep experience includes time with a range of global clients including Microsoft, T-Mobile, Intel and others, along with a diverse customer base before joining WE at both Wunderman and his own consulting firm, where he focused on customer engagement and marketing solutions including analytics, global operations re-engineering and app development.

When not working, Geoffrey spends his time trail running in the mornings and on weekends, and hanging out with his wife, two kids and his Great Pyrenees Blakeley.

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