James Wilson

General Manager & Vice President, South Africa

General Manager & Vice President, South Africa

As general manager for WE South Africa, James Wilson leads a team of integrated communications consultants, representing some of the most respected blue-chip brands in South Africa and the world, including Microsoft, Lenovo, FlySafair, Diageo and Vodacom.  

Wilson’s jump from advertising to PR communications has exposed him to the broader ecosphere of marketing and communications, leading him to a PR career spanning over 20 years with experience across crisis communications and strategic consultancyAt Microsoft, Wilson led PR for five years in sub-Saharan Africa. At WE, Wilson has worked in markets such as South Africa, the UK, Kenya, Nigeria, Ivory Coast and Mauritius. Although Wilson has specialised in consumer technology communications, he has consulted companies ranging from Mastercard to Nissan. He’s worked for both agency and corporate organisations, giving him the full scope and experience of corporate and agency life. Wilson has had a number of achievements at WE, including racking up five wins at Africa’s Excellence Awards in 2018 and seven wins at the SABRE South Africa Awards in 2019, WE was the most awarded agency in South Africa.    

In his spare time, James is likely to be seen exercising, on his own and with his dogs. Family and friends also play a huge part in his life, and spending time with them is extremely important to him.