Kass Sells

CEO, International

As WE Communications’ CEO international, Kass Sells oversees the agency’s EMEA and APAC regions, the global development of WE’s Integrated Services and Insights & Analytics efforts, along with Global Marketing, PLUS and WE company partners. In short, Sells brings together the teams and the resources necessary to deliver great campaigns across the entire media ecosystem, building enduring brand equity and business impact. A member of WE’s Global Leadership Team, Sells is an agency operator who drives impressive growth across the agency and increases collaboration across international markets.

Throughout his 25+ year agency career, Sells has focused on three things: clients, people, and delivering work that changes perceptions. At TBWA Chiat/Day he created national campaigns for the nation's largest savings bank. As SVP/director of business development at DDB, he led multiple client's integrated campaigns with a mix of advertising, PR and media. At FCB, where he led the agency’s Seattle and West Coast operations, he grew his advertising, digital, direct and CRM skills, leading the team that built HP’s largest B2B loyalty marketing program. Before joining WE in 2015, he grew Wunderman’s Seattle office into one of the agency’s largest and most successful. He then brought numerous cross-functional WPP agencies together on Team Microsoft to create and land campaigns in more than 40 countries. Along the way, he led the rollout of McDonald’s premium coffee, the global launch of Microsoft Surface and Xbox One, and T-Mobile’s first customer loyalty program. In his time at WE, Sells has overseen teams driving integrated communications and marketing work with Volvo, Ste. Michelle Wine Estates, McDonald’s, iRobot, Honeywell and driven a return to growth in North America during his three years as NA president. Throughout his career, he’s overseen teams that have won Cannes Lions, Effies, ADDYs, Webby, DMA and PR Awards.

Sells serves on the board of The LAGRANT Foundation, helping to bring greater diversity to the PR, advertising and marketing industry. He joined the board of the PR Council in 2022. And as a member of the WAC 101 Club, he raises money to support amateur athletics in the Pacific Northwest. Kass spends his spare time with family and friends outside on the waters of Puget Sound, hiking Washington’s Olympic Mountains, and traveling the world.

Read Kass' thoughts on the industry, the evolving media ecosystem, and diversity in PR on our blog.

Speakerships & Podcasts

The Purpose of Sustainability in Futureproofing Your Communications, Keynote Speaker, PRAXIS, Aug. 6, 2022

Role of PR, Reputation Building, and Agencies in a Modern Marketing Mix, Interviewee, Mercer Island Group, Mar. 15, 2021

In Times of Crisis, Does Purpose Still Matter?, Keynote Speaker, Spectra 2020 Reputation Management Conference, Nov. 28, 2020

In Conversations with Kass Sells, Interviewee, Reputation Today Magazine, Nov. 20, 2020

Leading with purpose and passion during the COVID-19 crisis, Interviewee, Agencies of the Future Podcast, May 7, 2020

Executive Roundtable: Reframing Account Management for Organic Growth, Panelist, CommPRO, May 29, 2020

Episode #5, Interviewee, PR Masters Series Podcast, June 2019

Articles

The Future of Sustainability in Futureproofing Your Communications, LinkedIn, Aug. 9, 2022

The Hard Reset On Office Centricity: The Big Disconnect, PRovoke Media, Sept. 30, 2021

Breakthrough Creativity Happens When Everyone's at the Table, Provoke, July 6, 2021

Why I'm Getting Vaccinated, LinkedIn, March 31, 2021

The Super Bowl in 3 Parts | LinkedIn, LinkedIn, Feb. 8, 2021

Why I'm Thankful to be a Mentor, LinkedIn, Nov. 30, 2020

Change Doesn't Just Happen — We Must Make It Happen, LinkedIn, June 3, 2021?

Clients Want Strategy And Counsel, Not An "Integrated Delivery System," PRovoke Media, June 24, 2019

Innovation, Impact, Integrity: Elevated Consumer Expectations For Computing Devices Brands, PRovoke Media, Apr. 09, 2018

Blogs

Why You Should Take Leadership Personally, Nov. 6, 2023

Running the AI Marathon, Sept. 27, 2023

IWD 2022: Five Women Communicating the Crisis in Ukraine, Mar. 8, 2022

Survival of the Bravest, Nov. 9, 2021

Revisiting 2021's Brand Storytelling Trends, July 6, 2021

Actionable Allyship This International Women's Day, Mar. 3, 2021

4 Trends Changing Brand Storytelling in 2021, Jan 13, 2021

Don't Cut Purpose, Lead With It, Dec. 2, 2020

Why I'm Thankful to Be a Mentor, Nov. 24, 2020

Change Doesn’t Just Happen — We Must Make It Happen, July 20, 2020

The moment of truth is here. Authenticity is the way forward, Mar. 14, 2020

Why brands need to be human to the core to thrive, Oct. 10, 2019

SoulCycle spins into politics and back pedaling, Aug. 7, 2019

Building out the Toolbox: Welcome, WE Codeword, Jan. 15, 2019

A Seat at the Table: WE’s Work With The LAGRANT Foundation, June 26, 2018