Katie Huang Shin

Chief Strategy Officer and President, Technology

Chief Strategy Officer and president, technology

Katie Huang Shin is the Chief Strategy Officer and President of WE Communications’ Technology Sector. She leads the agency’s growth strategy and heads up the agency’s largest sector with a goal of delivering the best results to clients.

With a unique combination of corporate and marketing communications, management and consulting skills acquired during more than two decades of professional experience, Katie is a believer that communications should be a powerful vehicle for improving business competitiveness. She has worked with multinational pillars, international innovators and emerging players in the technology sector, helping them to build their brands and effectively communicate their propositions in a global environment. Notable clients include Avaya, Check Point Software, Cisco, Compaq/HP (pre- and post-merger)/Hewlett-Packard, Huawei Technologies, Huawei Symantec, Informatica, Intel, Nortel, Novell, Oracle, RSA, SAP, Visa, Tencent, and other business software and service providers.

Before joining WE, Katie held senior executive positions at global public relations agencies including Omnicom’s Porter Novelli, FleishmanHillard, and Interpublic’s Weber Shandwick. In these roles, Katie worked with regional, office and client teams across geographic regions on issues of business strategy, mergers and acquisitions, turnaround and transformation, and organizational leadership and change.

Katie is fluent in Chinese and has worked abroad in Asia Pacific. She’s an unabashed Hello Kitty superfan, having trekked to the Sanrio amusement park in Japan three times already (and is ready for trip four). She loves to read business, management and leadership books the old-fashioned way, highlighter in hand. Strolling with her Shorkie, Milkshake is one of her favorite activities, cooking might be her least (she once mistook a cabbage for a head of lettuce). And for this, Katie does her part to keep all the local delivery services thriving.