Kristin Flor Perret
EVP, Global Marketing
Executive Vice President of Global Marketing
As EVP, Head of Global Agency Marketing, Kristin’s mission is to establish WE as one of the most admired and successful independent integrated communications agencies in the world.
During her 30-year career in marketing, sales, advertising and PR, Kristin has helped create massive communities via social channels, influencers and live events, leading high-performing creative, account and strategy teams. She’s guided startups, mid-size enterprises, Fortune 100 companies and agencies through dramatic change and growth. She’s worked agency-side, brand-side, and as a consultant to deliver integrated communications across earned, paid and experiential for some of the biggest B2B and B2C brands on the planet, including Microsoft, Amazon, Cisco, Toyota, Nestlé, Nike, and many more.
At WE, Kristin ensures Global Marketing is evolving the brand, managing WE's story across earned, owned and paid channels, supporting senior-level executives and shortening the sales runway for business development. Kristin produces WE’s Brands in Motion global study, which drives leads around the world, provides counsel to brands navigating their changing environment, and helps client and marketing teams predict trends before they happen. Brands in Motion has been nominated for several industry awards, and the Institute of Public Relations has twice included Brands in Motion in their international recognition of the best PR studies of the year. Kristin has been published in Fast Company, The Drum and PRWeek, and spoken at events for Cannes Lions, Advertising Week and Mumbrella 360, among others.
A working mother for almost her entire career, Kristin deeply values balance. She lives in a bilingual household, is classically trained in ballet, and spends a lot of time traveling to her son’s college baseball games. Whether she’s traveling internationally, rummaging at a local flea market or attending a runway show, Kristin is always on the lookout for the creative, the unique and startlingly original.
Harnessing the Power of No, PRovoke, Aug. 4, 2021
Forget Normal. As Leaders, We Need to Focus on Being Human, Thrive Global, April 28, 2021
This International Women's Day, Let's Carry One Another, Thrive Global, Mar. 5, 2021
In 2021, Words Matter, PRovoke, Dec. 17, 2020
Personal counseling can inform brand communications – here’s how, The Drum, Oct. 2, 2020
How brands fight stigma with words, LinkedIn, July 17, 2020
The hero zeitgeist, LinkedIn, May 12, 2020
10 questions with Kristin Flor Perret, The Drum, Nov. 24, 2019
The Trifecta: How Art, Data and Technology Drive Creativity At WE, Forbes, Jun. 7, 2019
How cannabis' image is changing, PRWeek UK, Jan. 29, 2019
Unto Them a Child Was Born: Can Baby Yoda Save Us?, Oct. 29, 2020
Risking it All: 5 Creative Trends in Brand Storytelling, Feb. 10, 2020
Brands in Motion: The Brand Hierarchy of Needs, Sept. 25, 2018
Relevancy and the Prophecy of Hip-Hop, Apr. 28, 2018
#LeadLikeAWoman: The Power of Letting Go, Mar. 8, 2018
Events & Interviews
Intuition Versus AI, Speaker, Mumbrella 360, June 4, 2019
Customer Experience Requires a Balance of Innovation and Ethics: Study, WHICH-50, Sept. 17, 2018
WE at IABC Fusion Regional Conference, Keynote Session Host, IABC Fusion, Sept. 10, 2018