Senior Vice President, Corporate Reputation & Brand Purpose and General Manager, Austin
Senior Vice President, Corporate reputation & Brand Purpose and General Manager, Austin
As a Senior Vice President on WE’s Corporate Reputation & Brand Purpose team, Megan Mrazek develops and leads strategic corporate communications programs that enhance and protect companies’ most valuable assets – trust and reputation. Megan has comprehensive experience in building executive platforms and bolstering executive presence across media, owned content and event programming to deliver on business priorities. She has worked with clients across technology, transportation and hospitality to hone their narratives and identify and amplify human-centric storytelling opportunities.
Megan also leads crisis work in support of clients across WE’s core sectors of consumer, technology and healthcare. Megan has extensive expertise in both crisis preparedness and response, including managing full-scale integrated communications for product recalls, employee misconduct, catastrophic events, cybersecurity incidents and government investigations.
Prior to joining WE, Megan spent more than eight years at Edelman Public Relations, serving as both a network lead for crisis work in the South as well as a leader in Edelman’s Data Security and Privacy specialty group. In her time in Edelman’s Austin and Chicago offices, Megan specialized in developing proactive and reactive reputational risk mitigation strategies for clients in the higher education, healthcare, aerospace and technology sectors. She worked with clients to develop and implement comprehensive crisis planning programs, and developed and facilitated crisis simulations and media trainings for executive level stakeholders.