Nathaniel Bradford

Head of Technology, Australia

Head of Technology, Australia

Nat has more than 20 years’ experience in specialist technology communications both as a journalist and PR lead. He currently leads the Australian Technology practice for WE and is also Australian General Manager, reporting to SVP Rebecca Wilson and CEO Gemma Hudson.

Nat has run Asia Pacific campaigns for some the largest businesses in the technology space including launching XBOX One in Australia, DELL’s entire range of consumer and business computing solutions and all of Sony’s consumer technology products. He has an extensive understanding of the enterprise storage and security sectors having worked with EMC, VMware, Oracle, Kaspersky, Sophos, McAfee, and currently with RSA.

 During his career he has been recognized as an earned media specialist by IT journalists, both in the consumer and enterprise spaces, in Australia.

He provides senior counsel to the C-suite of his clients, managing media strategy and engagement and undertaking senior level media training for executives. Nat maintains and extensive network of senior editorial contacts in the region, relationships that have been built in some cases over more than a decade.

When not geeking out over the latest happening in the technology world and spending time with his family indulging their horse-riding and rowing sports, he can be found on, in and under the ocean indulging his passion for open water paddling on his ocean racing ski. He has also been known to tackle marathon paddling (60 miles/100 kms) races, but swears that was just a passing fad.