Rebecca Wilson

Executive Vice President, International

With over 20 years of communications experience, Rebecca Wilson is the executive vice president of WE Communications international. Overseeing a team of over 120 communicators, Wilson is responsible for driving the overall strategic direction, commercial operations and global client growth across markets, and driving collaboration across the APAC region.   

Beginning her career as a journalist, Wilson entered the communications industry in 1997 as an account manager with Rowland Communications. Starting out as principal at Buchan and then CEO at WE Buchan, Wilson has had an extensive career working across everything from high-level and complex stakeholder engagement and integrated communications to issues and crisis management across multiple sectors such as healthcare, finance, technology and consumer. Key to Buchan and WE Buchan’s success, Wilson spearheaded a growth strategy and this led to Wilson becoming the agency’s CEO in 2016 where she doubled its revenue in that five-year period. WE Buchan went on to become the recipient of the Mumbrella CommsCon Large Agency of the Year award in both 2018 and 2019. Following Wilson’s success at WE Buchan, she was appointed as executive vice president of WE Australia & Singapore in 2019. Focused on career development for her team, Wilson’s introduction of steering committees allows everyone to develop a better understanding of the operations within the agency. Wilson has been a strong advocate in mentoring young professionals in the industry to become the next generation of directors, and sits on the advisory board for the Gillian Fox Leadership Development Group. Wilson joined the Board of Health for Alcidion as a nonexecutive board member in 2017 and was elevated to chairman in 2019. 

A mother of two, a wife and a close friend to many, outside WE Rebecca enjoys spending time with those she loves, and can also be found deep in a good book. A keen skier, Rebecca enjoys the slopes of the Australian snowfields and carves up the river on a slalom ski.  

Speakerships & Events

Wintour is Coming: The Value of Being a Ruthless Editor of Your Life, Keynote, Cannes Condensed, June 24, 2021

Purpose Leadership: Have We Reached a Tipping Point?, Panelist, PRWeek Asia, Dec. 9, 2020

What's Your Why? How to Articulate Your Authentic Purpose, Masterclass Speaker, PRDecoded 2020, Oct. 13, 2020

Institute of Public Relationships Singapore "The Independents" Townhall, Panelist, IPRS, July 7, 2020

Building Brand Resilience in a World of Motion, Speaker, IN2 Innovation Summit, Sept. 12, 2019

Articles

Walking the Purpose Tight Rope, PRWeek, Aug. 21, 2020

Always-On Risk Management: Let's Talk Resilience, Not Crisis, International Public Relations Association, Aug. 19, 2019

Blogs

How Purpose-Led Brands Navigate Difficult Times, Oct. 23, 2022

Rethinking Net Zero for an Equitable World, June 12, 2022

How Future Gazing & Foward Thinking Guaranteed a Legacy, Mar. 25, 2019

Why WE #LeadLikeAWoman, Mar. 8, 2018