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Sophia Hsu

Account Director, Technology, Singapore

Account Director, Technology, Singapore

As WE Communications's Greater China Tech Practice lead, Sophia works closely with the WE network to farm and grow the technology business across China and Hong Kong.  Sophia brings nearly 15 years of experience in public relations and integrated marketing communications in the Greater China region serving multinational clients.

Specializing in providing strategic consultancy, Sophia has delivered award-winning campaigns for clients across various technology sectors, from the semiconductor industry, enterprise IT, energy technology and manufacturing, to consumer electronics. She has helped clients transit global strengths into desirable, effective and tangible PR results in the local markets. She is also an experienced trainer for media relations, spokesperson skills and crisis management for C-suite executives. Clients advised include Microsoft, IBM, VMware, Honeywell, ExxonMobil, Pfeiffer Vacuum, Texas Instruments, Lenovo, iRobot, RIM, ZTE Mobile Devices and Evernote. Award winning integrated campaigns include IBM Centennial Celebration of Service in Taiwan, Flextronics Talent Hunt across Taiwan, China and Malaysia, Honeywell China Belt and Road Media Day, ExxonMobil CBA Sponsorship, and Evernote Designerthon.

Sophia holds a master’s degree in English Language and Literature from Fujen Catholic University, and is a certified yoga teacher. Sophia spends her spare time practicing vinyasa yoga, volunteering with Hands on Shanghai, and making healthy food for her two cats.