Our Blog | WE Communications https://www.we-worldwide.com/blog WE Communications RSS feed for blog posts. Wed, 21 Aug 2019 11:11:00 GMT en-US hourly 1 SoulCycle spins into politics and back pedaling https://www.we-worldwide.com/blog/posts/soulcycle-spins-into-politics-and-back-pedaling Wed, 07 Aug 2019 17:55:38 GMT https://www.we-worldwide.com/11615.aspx

]]>
How can technology improve the narrative for pharma? https://www.we-worldwide.com/blog/posts/how-can-technology-improve-the-narrative-for-pharma Wed, 07 Aug 2019 10:04:45 GMT https://www.we-worldwide.com/11611.aspx

Consumers are seeking modern ways to ensure more accessibility, understanding and ownership of their own healthcare.

]]>
A Commitment to Purpose—for All: ColorComm 2019 https://www.we-worldwide.com/blog/posts/a-commitment-to-purpose-for-all-colorcomm-2019 Thu, 01 Aug 2019 10:06:33 GMT https://www.we-worldwide.com/11593.aspx

Without commitment, purpose is an illusion—a flimsy one, at that. But what does a commitment to purpose really look like, in real life, every day?

]]>
How can we get influencer marketing right? https://www.we-worldwide.com/blog/posts/how-can-we-get-influencer-marketing-right Wed, 03 Jul 2019 10:12:20 GMT https://www.we-worldwide.com/11347.aspx

Roi Perez, Digital Content Manager, shares thoughts from PRmoment's mini-conference on how PR and influencer relationships can exceed expectations.

]]>
The Cannes Pharma Lions: Judging the Future https://www.we-worldwide.com/blog/posts/the-cannes-pharma-lions-judging-the-future Thu, 27 Jun 2019 17:55:39 GMT https://www.we-worldwide.com/11337.aspx

WE Munich's Bianca Eichner shares her takeaways as part of the pharma jury at Cannes Lions 2019.

]]>
My 5 takeaways from Cannes Lions 2019 https://www.we-worldwide.com/blog/posts/my-5-takeaways-from-cannes-lions-2019 Mon, 24 Jun 2019 13:44:06 GMT https://www.we-worldwide.com/11317.aspx

Tech blogger Holly Brockwell shares her five biggest takeaways from 2019's Cannes Lions Festival of Creativity — women in communications, brand purpose and more

]]>
Cannes Day 2: Reverse Innovation & Breaking Stereotypes https://www.we-worldwide.com/blog/posts/cannes-day-2-reverse-innovation-breaking-stereotypes Fri, 21 Jun 2019 15:30:31 GMT https://www.we-worldwide.com/11303.aspx

And what communicators can learn from it.

]]>
Insights into Brand Purpose at the Social Innovation Summit https://www.we-worldwide.com/blog/posts/insights-into-brand-purpose-at-the-social-innovation-summit Fri, 14 Jun 2019 10:54:27 GMT https://www.we-worldwide.com/11292.aspx

In this blog, WE's SVP of Brand Purpose & Reputation, Seema Bhende, recaps the biggest takeaways and most inspiring talks from the Social Innovation Summit 2019

]]>
Cannes Lions 2019 Through Fresh Eyes https://www.we-worldwide.com/blog/posts/cannes-lions-2019-through-fresh-eyes Thu, 13 Jun 2019 09:00:00 GMT https://www.we-worldwide.com/11283.aspx

In this blog, WE Global CEO and Founder Melissa Waggener Zorkin talks to students about Cannes Lions, brand purpose, and their advice for the future.

]]>
Deepfakes: Can truth survive if we can't trust our eyes? https://www.we-worldwide.com/blog/posts/deepfakes-can-truth-survive-if-we-cant-trust-our-eyes Thu, 06 Jun 2019 09:33:26 GMT https://www.we-worldwide.com/11228.aspx

Tech journalist Holly Brockwell talks deepfakes, fake news, and the troubling erosion of evidence-based action in this guest post.

]]>
Technology Comms Across the Pond: A Q&A with Benito Leyva https://www.we-worldwide.com/blog/posts/technology-comms-across-the-pond-a-qa-with-benito-leyva Tue, 04 Jun 2019 10:30:00 GMT https://www.we-worldwide.com/11217.aspx

Benito Leyva, Senior Account Executive, spent a month in London. In this blog, he talks about the differences in technology communications in the U.S. and U.K.

]]>
Tech Versus the Flu: How Companies Can Put the Patient First https://www.we-worldwide.com/blog/posts/tech-versus-the-flu-how-companies-can-put-the-patient-first Wed, 08 May 2019 08:18:09 GMT https://www.we-worldwide.com/11091.aspx

The latest blog from WE’s Health Sector Team discusses the particular communications challenges around a very old and intractable problem: the flu.

]]>
Speaking Truth to Power on World Press Freedom Day https://www.we-worldwide.com/blog/posts/speaking-truth-to-power-on-world-press-freedom-day Fri, 03 May 2019 09:23:22 GMT https://www.we-worldwide.com/11035.aspx

CEO and Founder Melissa Waggener Zorkin argues that it's more important than ever to stand up for a free press, in our home countries and around the world.

]]>
AI and Personal Data: The Struggle Is Real https://www.we-worldwide.com/blog/posts/ai-and-personal-data-the-struggle-is-real Tue, 30 Apr 2019 08:42:51 GMT https://www.we-worldwide.com/10953.aspx

For AI to work optimally, WE's Joanne Matsusaka argues, it needs reams of personal data — but are consumers willing to exchange privacy for convenience?

]]>
5 Things I Want #AIinPR to Do for Me ASAP https://www.we-worldwide.com/blog/posts/5-things-i-want-aiinpr-to-do-for-me-asap Tue, 23 Apr 2019 08:32:21 GMT https://www.we-worldwide.com/10844.aspx

In this blog, Matt Ashworth, WE's SVP of tech, talks AI in communications: what's here, what's possible, and how far the industry has to go.

]]>
How Social Influencers Are Thinking About Health in 2019 https://www.we-worldwide.com/blog/posts/how-social-influencers-are-thinking-about-health-in-2019 Thu, 11 Apr 2019 10:23:55 GMT https://www.we-worldwide.com/10662.aspx

In this blog post, Alyssa Townsend and WE's Health Sector Team discuss how social influencers are changing marketing and communications for healthcare brands.

]]>
AI and the Future of PR https://www.we-worldwide.com/blog/posts/ai-and-the-future-of-pr Wed, 03 Apr 2019 10:18:54 GMT https://www.we-worldwide.com/10649.aspx

In this blog, WE CEO Melissa Waggener Zorkin discusses how AI will — and will not — change communications in the coming years.

]]>
Gender Pay Equity: More than just Equal Pay for Equal Work https://www.we-worldwide.com/blog/posts/gender-pay-equity-more-than-just-equal-pay-for-equal-work Tue, 02 Apr 2019 09:44:35 GMT https://www.we-worldwide.com/10639.aspx

In this blog post from WE Communications, Chief Talent Officer Kate Richmond discusses National Equal Pay Day and how WE supports gender pay equality.

]]>
HRC Designates WE a Best Place to Work for LGBTQ Equality https://www.we-worldwide.com/blog/posts/hrc-designates-we-a-best-place-to-work-for-lgbtq-equality Thu, 28 Mar 2019 16:57:01 GMT https://www.we-worldwide.com/10518.aspx

This week, the Human Rights Campaign (HRC) designated WE Communications a Best Place to Work for LGBTQ Equality in their 2019 Corporate Equality Index.

]]>
Purpose and Passion: A Q&A with Kathryn Zielony https://www.we-worldwide.com/blog/posts/purpose-and-passion-a-qa-with-kathryn-zielony Wed, 27 Mar 2019 10:54:07 GMT https://www.we-worldwide.com/10477.aspx

Kathryn Zielony, account director on WE’s Brand Purpose and Reputation Team, discusses how her love of education and empowerment led her to a career at WE.

]]>
How Future Gazing and Forward Thinking Guaranteed a Legacy https://www.we-worldwide.com/blog/posts/how-future-gazing-and-forward-thinking-guaranteed-a-legacy Mon, 25 Mar 2019 06:00:00 GMT https://www.we-worldwide.com/10247.aspx

Rebecca Wilson, CEO of WE Buchan, tributes Tom Buchan, founder and chairman of WE Buchan, on the eve of his retirement.

]]>
Leading With Purpose in South Africa: Q&A With James Wilson https://www.we-worldwide.com/blog/posts/leading-with-purpose-in-south-africa-qa-with-james-wilson Thu, 21 Mar 2019 09:16:27 GMT https://www.we-worldwide.com/10218.aspx

James Wilson, general manager and VP of WE South Africa, discusses how purpose and empowerment is woven into the fabric of South African business culture.

]]>
5 Tech Trends that Mattered at SXSW 2019 https://www.we-worldwide.com/blog/posts/5-tech-trends-that-mattered-at-sxsw-2019 Fri, 15 Mar 2019 10:31:06 GMT https://www.we-worldwide.com/10048.aspx

Our team in Austin blogs about the top trends they saw at 2019's SXSW Interactive Festival — from Elizabeth Warren and digital distrust to aerospace brands.

]]>
We’re Here: #balanceforbetter this International Women’s Day https://www.we-worldwide.com/blog/posts/international-womens-day-2019 Thu, 07 Mar 2019 14:54:14 GMT https://www.we-worldwide.com/9953.aspx

Last month, I saw something remarkable on my TV screen: rows of congresswomen sitting in the gallery at the State of the Union address, all dressed in white.

]]>
But at What Price: A Look at the Senate Drug Pricing Hearing https://www.we-worldwide.com/blog/posts/but-at-what-price-a-look-at-the-senate-drug-pricing-hearing Wed, 06 Mar 2019 10:46:09 GMT https://www.we-worldwide.com/9945.aspx

Last week, pharma heavyweights met with Senate members on one of healthcare’s hottest topics: drug pricing.

]]>