Our Blog | WE Communications https://www.we-worldwide.com/blog WE Communications RSS feed for blog posts. Tue, 29 Sep 2020 06:47:35 GMT en-US hourly 1 Powering Through Crisis With Purpose https://www.we-worldwide.com/blog/posts/powering-through-crisis-with-purpose Wed, 02 Sep 2020 00:00:00 GMT https://www.we-worldwide.com/14816.aspx

In crisis, what people want from brands is evolving. Making good products are table stakes and are no longer enough — brands must embody an authentic purpose.

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3 Tips for Communicating in Times of Chaos https://www.we-worldwide.com/blog/posts/3-tips-for-communicating-in-times-of-chaos Tue, 28 Jul 2020 15:39:36 GMT https://www.we-worldwide.com/14700.aspx

While there’s no one size fits all approach, there are a few principles to keep top of mind as brands (and as citizens) when we’re called to speak up and commun

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Listen, Learn, Act & Repeat: Purposeful Employee Engagement https://www.we-worldwide.com/blog/posts/listen-learn-act-repeat-purposeful-employee-engagement Thu, 23 Jul 2020 20:59:38 GMT https://www.we-worldwide.com/14672.aspx

The power of purpose has shifted. In these turbulent times, purposeful employee engagement can make or break a company’s recovery.

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Change Doesn’t Just Happen — We Must Make It Happen https://www.we-worldwide.com/blog/posts/antiracism-change-doesnt-just-happen Mon, 20 Jul 2020 10:10:24 GMT https://www.we-worldwide.com/14546.aspx

WE COO Kass Sells outlines six actionable ideas communication professionals can think about as we come together to fight racism.

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A Demand For Equality This Pride Month, From A "Pushy Girl" https://www.we-worldwide.com/blog/posts/a-demand-for-equality-this-pride-month-from-a-pushy-girl Wed, 24 Jun 2020 08:00:00 GMT https://www.we-worldwide.com/14355.aspx

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Fostering Your Fanbase Through a Pandemic https://www.we-worldwide.com/blog/posts/fostering-your-fanbase-through-a-pandemic Thu, 18 Jun 2020 12:00:00 GMT https://www.we-worldwide.com/14279.aspx

Read how sports teams and league communicators can stay connected with fans while players are off the field.

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How Purpose-Driven Orgs Engage Employees During the Pandemic https://www.we-worldwide.com/blog/posts/how-purpose-driven-orgs-engage-employees-during-the-pandemic Tue, 19 May 2020 10:16:26 GMT https://www.we-worldwide.com/13907.aspx

WE CTO Kate Richmond outlines the three qualities purpose-driven brands are showing in their employee engagement responses to the COVID-19 pandemic.

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Tech B2B Media Strategies During COVID-19 https://www.we-worldwide.com/blog/posts/tech-b2b-media-strategies-during-covid-19 Thu, 14 May 2020 13:42:57 GMT https://www.we-worldwide.com/12612.aspx

In this blog post, WE Austin GM Matt Trocchio and Account Manager Lindsay Yanko break down why podcasts are the perfect venue for B2B technology storytelling.

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UPDATE: 10 Digital Trends Worth Watching in 2020 https://www.we-worldwide.com/blog/posts/update-10-digital-trends-worth-watching-in-2020 Thu, 07 May 2020 09:04:17 GMT https://www.we-worldwide.com/12860.aspx

In this blog, Trevor Jonas breaks down the ten developing tech trends communicators must watch in 2020, from gaming as a channel to innovations in ad platforms.

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UPDATE: Speaking Truth to Power on World Press Freedom Day https://www.we-worldwide.com/blog/posts/update-speaking-truth-to-power-on-world-press-freedom-day Sun, 03 May 2020 09:23:22 GMT https://www.we-worldwide.com/11035.aspx

CEO and Founder Melissa Waggener Zorkin argues that it's more important than ever to stand up for a free press, in our home countries and around the world.

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An Earth Day Call to Action https://www.we-worldwide.com/blog/posts/an-earth-day-call-to-action Wed, 22 Apr 2020 17:22:48 GMT https://www.we-worldwide.com/13679.aspx

Brands should use what we’ve learned from COVID-19 to respond to a world in crisis

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The moment of truth is here. Authenticity is the way forward https://www.we-worldwide.com/blog/posts/purposes-moment-of-truth-is-here-authenticity-is-the-way-forward Tue, 14 Apr 2020 09:51:21 GMT https://www.we-worldwide.com/13623.aspx

Business during the COVID-19 pandemic is so much more than just business continuity planning. It's about how your brand's values can guide you forward.

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Working From Home and Feeling “Normal” in a COVID-19 World https://www.we-worldwide.com/blog/posts/working-from-home-and-feeling-normal-in-a-covid-19-world Mon, 30 Mar 2020 12:20:05 GMT https://www.we-worldwide.com/13474.aspx

Austin GM Matt Trocchio offers some advice for cultivating a sense of normalcy and routine while working from home

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Lessons from China: Preparing for a Post COVID-19 Rebound https://www.we-worldwide.com/blog/posts/lessons-from-china-preparing-for-a-post-covid-19-rebound Wed, 25 Mar 2020 09:00:00 GMT https://www.we-worldwide.com/13344.aspx

Penny Burgess, CEO of WE Red Bridge, gives a glimpse of what the "new normal" might look like and how brands can build brand equality for the rebound.

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Will the Coronavirus Make 2020 the Year of Online Events? https://www.we-worldwide.com/blog/posts/will-the-coronavirus-make-2020-the-year-of-online-events Thu, 12 Mar 2020 22:08:18 GMT https://www.we-worldwide.com/13122.aspx

As the COVID-19 outbreak spreads, tech conferences are being canceled, postponed and in some cases turned into virtual events. How will your brand react?

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All Tides Will Rise https://www.we-worldwide.com/blog/posts/all-tides-will-rise Mon, 09 Mar 2020 06:00:00 GMT https://www.we-worldwide.com/13088.aspx

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Bett 2020: What’s Now and Next in Education Technology https://www.we-worldwide.com/blog/posts/bett-2020-what-s-now-and-next-in-education-technology Tue, 18 Feb 2020 09:51:34 GMT https://www.we-worldwide.com/12914.aspx

Madeline Willman breaks down the latest education technology trends at Bett 2020, including student well-being, innovative STEAM learning and more.

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Business Unusual: Limiting Disruption Through the Outbreak https://www.we-worldwide.com/blog/posts/business-unusual-limiting-disruption-through-the-outbreak Thu, 13 Feb 2020 15:57:59 GMT https://www.we-worldwide.com/12904.aspx

In this blog, WATATAWA's Managing Partner, Simon Pangrazio, discusses business continuity planning and communications strategies during the global outbreak.

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Risking it All: 5 Creative Trends in Brand Storytelling https://www.we-worldwide.com/blog/posts/risking-it-all-5-creative-trends-in-brand-storytelling Mon, 10 Feb 2020 11:48:19 GMT https://www.we-worldwide.com/12878.aspx

In this blog, WE's SVP of Global Marketing, Kristin Flor Perret, talks risk, reward, and the creative trends that will shape 2020.

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3 Ways Brands Used Tech to Tell Stories During the Big Game https://www.we-worldwide.com/blog/posts/3-ways-brands-used-technology-to-tell-their-stories-during-the-big-game Tue, 04 Feb 2020 16:04:21 GMT https://www.we-worldwide.com/12861.aspx

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3 Ways to Tell 5G Stories that Resonate https://www.we-worldwide.com/blog/posts/3-ways-to-tell-5g-stories-that-resonate Thu, 23 Jan 2020 11:52:11 GMT https://www.we-worldwide.com/12828.aspx

The age of 5G is upon us, so it's important that if you have a story to tell, you tell it well. We take a look at 3 ways brands can create 5G messages for 2020.

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LGBTQ Equality in the Workplace: Where Do We Go Next? https://www.we-worldwide.com/blog/posts/lgbtq-equality-in-the-workplace Tue, 21 Jan 2020 09:46:12 GMT https://www.we-worldwide.com/12823.aspx

WE has been named a a Best Place to Work for LGBTQ Equality by the Human Rights Campaign (HRC). In this blog, WE employees talk LGBTQ workplace issues.

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CES 2020 in 250 Words https://www.we-worldwide.com/blog/posts/ces-2020-in-250-words Wed, 15 Jan 2020 14:59:17 GMT https://www.we-worldwide.com/12809.aspx

This year’s Consumer Electronics Show held a few surprises. This blog explores the trends pointing the way toward a warmer, more human future for consumer tech.

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5 Ways to Keep Your Brand Story Innovative https://www.we-worldwide.com/blog/posts/5-ways-to-keep-your-brand-story-innovative Thu, 09 Jan 2020 15:00:00 GMT https://www.we-worldwide.com/12768.aspx

2020 is the year to say goodbye to lackluster brand storytelling. Take a look at our top 5 ways your brand can innovate its brand story for the new decade.

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Unto Them a Child Was Born: Can Baby Yoda Save Us? https://www.we-worldwide.com/blog/posts/unto-them-a-child-was-born-can-baby-yoda-save-us Tue, 17 Dec 2019 09:12:02 GMT https://www.we-worldwide.com/12753.aspx

Baby Yoda is fuzzy, cute, and an indicator of the feel-good unifying brand moments we're going to see more of in the future. This blog explains why.

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