Our Blog | WE Communications https://www.we-worldwide.com/blog WE Communications RSS feed for blog posts. Sat, 14 Dec 2019 15:39:53 GMT en-US hourly 1 In China, for China, by China: Global Brands, Local Purpose https://www.we-worldwide.com/blog/posts/in-china-for-china-by-china-global-brands-local-purpose Thu, 28 Nov 2019 09:29:39 GMT https://www.we-worldwide.com/12690.aspx

After the launch of WE Red Bridge's Purpose in China whitepaper, Penny Burgees takes a look at how brands in China can lead with Purpose to help drive loyalty.

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Global Pro Bono: Shaping Colombia’s Technology Education https://www.we-worldwide.com/blog/posts/global-pro-bono-shaping-colombia-s-technology-education Tue, 19 Nov 2019 14:09:05 GMT https://www.we-worldwide.com/12624.aspx

Ameera Farooqui, Jon Repp and Shivank Agarwal talk about helping STEM education non-profits in Bogotá tell stronger stories with WE's Global Pro Bono Program.

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3 Reasons Tech B2B Podcasts Should Be Part of Your Strategy https://www.we-worldwide.com/blog/posts/3-reasons-tech-b2b-podcasts-should-be-part-of-your-strategy Thu, 14 Nov 2019 10:51:48 GMT https://www.we-worldwide.com/12612.aspx

In this blog post, WE Austin GM Matt Trocchio and Account Manager Lindsay Yanko break down why podcasts are the perfect venue for B2B technology storytelling.

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Five Questions with Dominic Carr https://www.we-worldwide.com/blog/posts/dominic-carr-five-questions-with-we Thu, 31 Oct 2019 11:30:01 GMT https://www.we-worldwide.com/12454.aspx

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From Nirvana to Digital Teams: Why Three Is the Magic Number https://www.we-worldwide.com/blog/posts/from-nirvana-to-digital-teams-why-three-is-the-magic-number Tue, 22 Oct 2019 10:42:02 GMT https://www.we-worldwide.com/12464.aspx

Matt Ashworth talks tech ubiquity, and how the new Trifecta model can help brands bring humanity to their creative and escape the sea of sameness.

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Why brands need to be human to the core to thrive https://www.we-worldwide.com/blog/posts/why-brands-need-to-be-human-to-the-core-to-thrive Thu, 10 Oct 2019 10:58:13 GMT https://www.we-worldwide.com/12279.aspx

Kass Sells writes about WE Brands in Motion to explain how brands can stay relevant, original and impactful — by being human to the core.

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Can brands be the change we crave? https://www.we-worldwide.com/blog/posts/can-brands-be-the-change-we-crave Thu, 12 Sep 2019 09:05:29 GMT https://www.we-worldwide.com/11845.aspx

WE Global CEO Melissa Waggener Zorkin talks purpose, the brands we love, and how our Brands in Motion 2019 findings demand action.

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Five Questions with Mark Sherman https://www.we-worldwide.com/blog/posts/mark-sherman-five-questions-with-we Wed, 07 Aug 2019 22:42:32 GMT https://www.we-worldwide.com/12277.aspx

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SoulCycle spins into politics and back pedaling https://www.we-worldwide.com/blog/posts/soulcycle-spins-into-politics-and-back-pedaling Wed, 07 Aug 2019 17:55:38 GMT https://www.we-worldwide.com/11615.aspx

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How can technology improve the narrative for pharma? https://www.we-worldwide.com/blog/posts/how-can-technology-improve-the-narrative-for-pharma Wed, 07 Aug 2019 10:04:45 GMT https://www.we-worldwide.com/11611.aspx

Consumers are seeking modern ways to ensure more accessibility, understanding and ownership of their own healthcare.

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A Commitment to Purpose—for All: ColorComm 2019 https://www.we-worldwide.com/blog/posts/a-commitment-to-purpose-for-all-colorcomm-2019 Thu, 01 Aug 2019 10:06:33 GMT https://www.we-worldwide.com/11593.aspx

Without commitment, purpose is an illusion—a flimsy one, at that. But what does a commitment to purpose really look like, in real life, every day?

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Five Questions with Ira Yankwitt https://www.we-worldwide.com/blog/posts/ira-yankwitt-five-questions-with-we Wed, 24 Jul 2019 22:42:32 GMT https://www.we-worldwide.com/12376.aspx

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Five Questions with Holly Brockwell https://www.we-worldwide.com/blog/posts/holly-brockwell-five-questions-with-we Tue, 09 Jul 2019 22:42:32 GMT https://www.we-worldwide.com/12529.aspx

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How can we get influencer marketing right? https://www.we-worldwide.com/blog/posts/how-can-we-get-influencer-marketing-right Wed, 03 Jul 2019 10:12:20 GMT https://www.we-worldwide.com/11347.aspx

Roi Perez, Digital Content Manager, shares thoughts from PRmoment's mini-conference on how PR and influencer relationships can exceed expectations.

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The Cannes Pharma Lions: Judging the Future https://www.we-worldwide.com/blog/posts/the-cannes-pharma-lions-judging-the-future Thu, 27 Jun 2019 17:55:39 GMT https://www.we-worldwide.com/11337.aspx

WE Munich's Bianca Eichner shares her takeaways as part of the pharma jury at Cannes Lions 2019.

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Five Questions with Jennifer Pawlosky https://www.we-worldwide.com/blog/posts/jennifer-pawlosky-five-questions-with-we Tue, 25 Jun 2019 22:42:32 GMT https://www.we-worldwide.com/12513.aspx

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My 5 takeaways from Cannes Lions 2019 https://www.we-worldwide.com/blog/posts/my-5-takeaways-from-cannes-lions-2019 Mon, 24 Jun 2019 13:44:06 GMT https://www.we-worldwide.com/11317.aspx

Tech blogger Holly Brockwell shares her five biggest takeaways from 2019's Cannes Lions Festival of Creativity — women in communications, brand purpose and more

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Cannes Day 2: Reverse Innovation & Breaking Stereotypes https://www.we-worldwide.com/blog/posts/cannes-day-2-reverse-innovation-breaking-stereotypes Fri, 21 Jun 2019 15:30:31 GMT https://www.we-worldwide.com/11303.aspx

And what communicators can learn from it.

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Insights into Brand Purpose at the Social Innovation Summit https://www.we-worldwide.com/blog/posts/insights-into-brand-purpose-at-the-social-innovation-summit Fri, 14 Jun 2019 10:54:27 GMT https://www.we-worldwide.com/11292.aspx

In this blog, WE's SVP of Brand Purpose & Reputation, Seema Bhende, recaps the biggest takeaways and most inspiring talks from the Social Innovation Summit 2019

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Cannes Lions 2019 Through Fresh Eyes https://www.we-worldwide.com/blog/posts/cannes-lions-2019-through-fresh-eyes Thu, 13 Jun 2019 09:00:00 GMT https://www.we-worldwide.com/11283.aspx

In this blog, WE Global CEO and Founder Melissa Waggener Zorkin talks to students about Cannes Lions, brand purpose, and their advice for the future.

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Deepfakes: Can truth survive if we can't trust our eyes? https://www.we-worldwide.com/blog/posts/deepfakes-can-truth-survive-if-we-cant-trust-our-eyes Thu, 06 Jun 2019 09:33:26 GMT https://www.we-worldwide.com/11228.aspx

Tech journalist Holly Brockwell talks deepfakes, fake news, and the troubling erosion of evidence-based action in this guest post.

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Technology Comms Across the Pond: A Q&A with Benito Leyva https://www.we-worldwide.com/blog/posts/technology-comms-across-the-pond-a-qa-with-benito-leyva Tue, 04 Jun 2019 10:30:00 GMT https://www.we-worldwide.com/11217.aspx

Benito Leyva, Senior Account Executive, spent a month in London. In this blog, he talks about the differences in technology communications in the U.S. and U.K.

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Five Questions with Shelly Kurtz https://www.we-worldwide.com/blog/posts/shelly-kurtz-five-questions-with-we Wed, 29 May 2019 22:42:32 GMT https://www.we-worldwide.com/12514.aspx

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Five Questions with Jay Lauf https://www.we-worldwide.com/blog/posts/jay-lauf-five-questions-with-we Tue, 14 May 2019 22:42:32 GMT https://www.we-worldwide.com/12515.aspx

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Tech Versus the Flu: How Companies Can Put the Patient First https://www.we-worldwide.com/blog/posts/tech-versus-the-flu-how-companies-can-put-the-patient-first Wed, 08 May 2019 08:18:09 GMT https://www.we-worldwide.com/11091.aspx

The latest blog from WE’s Health Sector Team discusses the particular communications challenges around a very old and intractable problem: the flu.

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