Our Blog | WE Communications https://www.we-worldwide.com/blog WE Communications RSS feed for blog posts. Wed, 01 Apr 2020 22:57:01 GMT en-US hourly 1 Working From Home and Feeling “Normal” in a COVID-19 World https://www.we-worldwide.com/blog/posts/working-from-home-and-feeling-normal-in-a-covid-19-world Mon, 30 Mar 2020 12:20:05 GMT https://www.we-worldwide.com/13474.aspx

Austin GM Matt Trocchio offers some advice for cultivating a sense of normalcy and routine while working from home

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Lessons from China: Preparing for a Post COVID-19 Rebound https://www.we-worldwide.com/blog/posts/lessons-from-china-preparing-for-a-post-covid-19-rebound Wed, 25 Mar 2020 09:00:00 GMT https://www.we-worldwide.com/13344.aspx

Penny Burgess, CEO of WE Red Bridge, gives a glimpse of what the "new normal" might look like and how brands can build brand equality for the rebound.

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Will the Coronavirus make 2020 the year of online events? https://www.we-worldwide.com/blog/posts/will-the-coronavirus-make-2020-the-year-of-online-events Thu, 12 Mar 2020 22:08:18 GMT https://www.we-worldwide.com/13122.aspx

As the COVID-19 outbreak spreads, tech conferences are being canceled, postponed and in some cases turned into virtual events. How will your brand react?

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All Tides Will Rise https://www.we-worldwide.com/blog/posts/all-tides-will-rise Mon, 09 Mar 2020 06:00:00 GMT https://www.we-worldwide.com/13088.aspx

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Bett 2020: What’s Now and Next in Education Technology https://www.we-worldwide.com/blog/posts/bett-2020-what-s-now-and-next-in-education-technology Tue, 18 Feb 2020 09:51:34 GMT https://www.we-worldwide.com/12914.aspx

Madeline Willman breaks down the latest education technology trends at Bett 2020, including student well-being, innovative STEAM learning and more.

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Business Unusual: Limiting Disruption Through the Outbreak https://www.we-worldwide.com/blog/posts/business-unusual-limiting-disruption-through-the-outbreak Thu, 13 Feb 2020 15:57:59 GMT https://www.we-worldwide.com/12904.aspx

In this blog, WATATAWA's Managing Partner, Simon Pangrazio, discusses business continuity planning and communications strategies during the global outbreak.

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Risking it All: 5 Creative Trends in Brand Storytelling https://www.we-worldwide.com/blog/posts/most-contagious-recap-blog Mon, 10 Feb 2020 11:48:19 GMT https://www.we-worldwide.com/12878.aspx

In this blog, WE's SVP of Global Marketing, Kristin Flor Perret, talks risk, reward, and the creative trends that will shape 2020.

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3 Ways Brands Used Tech to Tell Stories During the Big Game https://www.we-worldwide.com/blog/posts/3-ways-brands-used-technology-to-tell-their-stories-during-the-big-game Tue, 04 Feb 2020 16:04:21 GMT https://www.we-worldwide.com/12861.aspx

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10 Digital Trends Worth Watching in 2020 https://www.we-worldwide.com/blog/posts/10-digital-trends-worth-watching-in-2020 Thu, 30 Jan 2020 09:04:17 GMT https://www.we-worldwide.com/12860.aspx

In this blog, Trevor Jonas breaks down the ten developing tech trends communicators must watch in 2020, from gaming as a channel to innovations in ad platforms.

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3 Ways to Tell 5G Stories that Resonate https://www.we-worldwide.com/blog/posts/3-ways-to-tell-5g-stories-that-resonate Thu, 23 Jan 2020 11:52:11 GMT https://www.we-worldwide.com/12828.aspx

The age of 5G is upon us, so it's important that if you have a story to tell, you tell it well. We take a look at 3 ways brands can create 5G messages for 2020.

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LGBTQ Equality in the Workplace: Where Do We Go Next? https://www.we-worldwide.com/blog/posts/lgbtq-equality-in-the-workplace Tue, 21 Jan 2020 09:46:12 GMT https://www.we-worldwide.com/12823.aspx

WE has been named a a Best Place to Work for LGBTQ Equality by the Human Rights Campaign (HRC). In this blog, WE employees talk LGBTQ workplace issues.

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CES 2020 in 250 Words https://www.we-worldwide.com/blog/posts/ces-2020-in-250-words Wed, 15 Jan 2020 14:59:17 GMT https://www.we-worldwide.com/12809.aspx

This year’s Consumer Electronics Show held a few surprises. This blog explores the trends pointing the way toward a warmer, more human future for consumer tech.

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5 Ways to Keep Your Brand Story Innovative https://www.we-worldwide.com/blog/posts/5-ways-to-keep-your-brand-story-innovative Thu, 09 Jan 2020 15:00:00 GMT https://www.we-worldwide.com/12768.aspx

2020 is the year to say goodbye to lackluster brand storytelling. Take a look at our top 5 ways your brand can innovate its brand story for the new decade.

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Unto Them a Child Was Born: Can Baby Yoda Save Us? https://www.we-worldwide.com/blog/posts/unto-them-a-child-was-born-can-baby-yoda-save-us Tue, 17 Dec 2019 09:12:02 GMT https://www.we-worldwide.com/12753.aspx

Baby Yoda is fuzzy, cute, and an indicator of the feel-good unifying brand moments we're going to see more of in the future. This blog explains why.

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In China, for China, by China: Global Brands, Local Purpose https://www.we-worldwide.com/blog/posts/in-china-for-china-by-china-global-brands-local-purpose Thu, 28 Nov 2019 09:29:39 GMT https://www.we-worldwide.com/12690.aspx

After the launch of WE Red Bridge's Purpose in China whitepaper, Penny Burgees takes a look at how brands in China can lead with Purpose to help drive loyalty.

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Global Pro Bono: Shaping Colombia’s Technology Education https://www.we-worldwide.com/blog/posts/global-pro-bono-shaping-colombia-s-technology-education Tue, 19 Nov 2019 14:09:05 GMT https://www.we-worldwide.com/12624.aspx

Ameera Farooqui, Jon Repp and Shivank Agarwal talk about helping STEM education non-profits in Bogotá tell stronger stories with WE's Global Pro Bono Program.

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3 Reasons Tech B2B Podcasts Should Be Part of Your Strategy https://www.we-worldwide.com/blog/posts/3-reasons-tech-b2b-podcasts-should-be-part-of-your-strategy Thu, 14 Nov 2019 10:51:48 GMT https://www.we-worldwide.com/12612.aspx

In this blog post, WE Austin GM Matt Trocchio and Account Manager Lindsay Yanko break down why podcasts are the perfect venue for B2B technology storytelling.

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Five Questions with Dominic Carr https://www.we-worldwide.com/blog/posts/dominic-carr-five-questions-with-we Thu, 31 Oct 2019 11:30:01 GMT https://www.we-worldwide.com/12454.aspx

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From Nirvana to Digital Teams: Why Three Is the Magic Number https://www.we-worldwide.com/blog/posts/from-nirvana-to-digital-teams-why-three-is-the-magic-number Tue, 22 Oct 2019 10:42:02 GMT https://www.we-worldwide.com/12464.aspx

Matt Ashworth talks tech ubiquity, and how the new Trifecta model can help brands bring humanity to their creative and escape the sea of sameness.

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Why brands need to be human to the core to thrive https://www.we-worldwide.com/blog/posts/why-brands-need-to-be-human-to-the-core-to-thrive Thu, 10 Oct 2019 10:58:13 GMT https://www.we-worldwide.com/12279.aspx

Kass Sells writes about WE Brands in Motion to explain how brands can stay relevant, original and impactful — by being human to the core.

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Can brands be the change we crave? https://www.we-worldwide.com/blog/posts/can-brands-be-the-change-we-crave Thu, 12 Sep 2019 09:05:29 GMT https://www.we-worldwide.com/11845.aspx

WE Global CEO Melissa Waggener Zorkin talks purpose, the brands we love, and how our Brands in Motion 2019 findings demand action.

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Five Questions with Mark Sherman https://www.we-worldwide.com/blog/posts/mark-sherman-five-questions-with-we Wed, 07 Aug 2019 22:42:32 GMT https://www.we-worldwide.com/12277.aspx

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SoulCycle spins into politics and back pedaling https://www.we-worldwide.com/blog/posts/soulcycle-spins-into-politics-and-back-pedaling Wed, 07 Aug 2019 17:55:38 GMT https://www.we-worldwide.com/11615.aspx

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How can technology improve the narrative for pharma? https://www.we-worldwide.com/blog/posts/how-can-technology-improve-the-narrative-for-pharma Wed, 07 Aug 2019 10:04:45 GMT https://www.we-worldwide.com/11611.aspx

Consumers are seeking modern ways to ensure more accessibility, understanding and ownership of their own healthcare.

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A Commitment to Purpose—for All: ColorComm 2019 https://www.we-worldwide.com/blog/posts/a-commitment-to-purpose-for-all-colorcomm-2019 Thu, 01 Aug 2019 10:06:33 GMT https://www.we-worldwide.com/11593.aspx

Without commitment, purpose is an illusion—a flimsy one, at that. But what does a commitment to purpose really look like, in real life, every day?

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