Brand Agility Index: Summer of Sport 2016

Wimbledon, UEFA Euro 2016, Rio 2016 Olympics and Rio 2016 Paralympics provided hours of entertainment value for sports fans. These three sporting events were an opportunity for brands to engage with consumers in stadiums or those following the action on multiple devices from across the globe.

Now in its third year, our annual Summer of Sports Brand Agility Index has tracked how well some of the world’s biggest and most innovative brands have been able to deliver stories in motion around some of the world’s most popular sports events.

So how did these brands do? Did they effectively leverage their sponsorship assets? Did any of them stand out from the crowd? There were of course winners and losers.

Download our Summer of Sport report to see which brands served the most aces, scored the most goals, crossed the line first and most importantly engaged with their target audience with the greatest agility.

Please download our report to learn more