Agency expertise and capabilities
Positioning and Messaging. Market Entry. Category Creation. Campaign Strategy. User Case Studies. Event Development and Execution.
Insight and Analytics
Listen, Understand and Evaluate Audiences, Markets and Opportunities. Inform and Optimize Work.
Define what you stand for. Corporate Citizenship, Philanthropy and Social Innovation.
Direct to Consumer
Audience focused Campaigns. Pop Culture Interceptions, Events, Influencer and Celebrity Strategy/Execution.
Data-led Creative, Social, Content Strategy and Planning.
Building and Evolving Culture. Internal Marketing Campaigns. Change Management.
Crisis and Issues Management
Crisis Preparedness. Issues Containment. Cyber Threats. Reputation Defense.
Executive Positioning and Platform
Platform Development. Vision. Thought Leadership. Media Relations. Storytelling. Social and Events Strategy.
Corporate Affairs and Stakeholder Engagements. Financial Communications, IPOs, M&A. Transformational Storytelling.
Brand Reputation and Management
Engage Influencers. Build Brand Reputation.
WE Communications provides a full range of marketing and public relations capabilities.
Understanding the Context
- Analysis: market, competitive, audience, and conversation
- Audit: social media, earned media, content, search and keyword
- Customer journey mapping
Uncovering the Insight
- Audience identification,
behavior and trends
- Audience segmentation,
profiles and personas
- Objectives and KPIs
- Predictive analytics
- Creative strategy
- Integrated communications strategy
Moving into Action
- Influencer identification
- Paid media implementation
- Owned content development
- Social media activation
- Experiential and events
- Search engine optimization
- Message and campaign testing
- Measurement and reporting
- Campaign optimization
Big thinking. Bold ideas. No drama.
PLUS Network extended expertise include:
Public Affairs, Government Relations, Issues Management, Global Advisory.
Positioning, Architecture, Naming, Creative Expression.
Digital and Direct Marketing, CRM/Marketing Automation, Retail and Ecommerce, User Experience, Website and Mobile Development.
Events, Sponsorships, Channel and Retail, Interactive, Celebrity.
Custom and Omnibus Primary Research, Audience Panels, Data Tools.
Digital (Programmatic, Social, Display, PPC, Video, Native), Traditional (Print, TV, Radio).