In this world of rapidly evolving technology, increased customer expectations and thriving digital communications, every brand is in motion. To shift perceptions, stir emotions and incite action, brand stories must rise above the noise. Our purpose is to use our gift of communications to move people to positive action in the world.
Positioning and Messaging. Market Entry. Category Creation. Campaign Strategy. User Case Studies. Event Development and Execution.
Insight and Analytics
Listen, Understand and Evaluate Audiences, Markets and Opportunities. Inform and Optimize Work.
Define What You Stand For. Build Brand Reputation. Corporate Citizenship, Philanthropy and Social Innovation.
Crisis and Issues Management
Crisis Preparedness. Issues Containment. Cyber Threats. Reputation Management.
Executive Positioning and Platform
CEO and C-Suite Platform Development. Vision. Thought Leadership. Media Relations. Storytelling. Social and Events Strategy.
Corporate Affairs, Stakeholder and Influencer Engagement. Financial Communications, IPOs, M&A. Transformational Storytelling.
Direct to Consumer
Audience focused Campaigns. Pop Culture Interceptions, Events, Influencer and Celebrity Strategy/Execution.
Data-led Creative, Social, Content Strategy and Planning.
Building and Evolving Culture. Internal Marketing Campaigns. Change Management.
WE Communications provides a full range of marketing and public relations capabilities.
Understanding the Context
- Analysis: market, competitive, audience, and conversation
- Audit: social media, earned media, content, search and keyword
- Customer journey mapping
Uncovering the Insight
- Audience identification,
behavior and trends
- Audience segmentation,
profiles and personas
- Objectives and KPIs
- Predictive analytics
- Creative strategy
- Integrated communications strategy
Moving into Action
- Influencer identification
- Paid media implementation
- Owned content development
- Social media activation
- Experiential and events
- Search engine optimization
- Message and campaign testing
- Measurement and reporting
- Campaign optimization
Big thinking. Bold ideas. No drama.
PLUS Network extended expertise include:
Public Affairs, Government Relations, Issues Management, Global Advisory.
Positioning, Architecture, Naming, Creative Expression.
Digital and Direct Marketing, CRM/Marketing Automation, Retail and Ecommerce, User Experience, Website and Mobile Development.
Events, Sponsorships, Channel and Retail, Interactive, Celebrity.
Custom and Omnibus Primary Research, Audience Panels, Data Tools.
Digital (Programmatic, Social, Display, PPC, Video, Native), Traditional (Print, TV, Radio).