Alan VanderMolen at PR360
SOURCE: http://www.pr-360.com/programme/
Date: 19th April
Time: 14:15 - 14:35pm
Venue: etc. venues, County Hall, Belvedere Road, London, SE1 7PB
Event synopsis:
We have a problem.
Elon Musk and the launch of his Tesla convertible into space has relegated PR to ‘great media’. Jeff Bezos’ and his ‘platform-over-branded-commodity’ business strategy has put untold pressure on marketing PR. Keith Weed and Unilever’s Facebook and Google throwdown have put the media ecosystem in a spin. Donald Trump and his assault on free speech has put partisan monologue above unfettered debate.
In a paraphrase of Mick Jagger and Keith Richards, “what’s a poor PR person to do?”
Our industry finds itself today in an existential moment. A moment where we need to defend value to our sponsors. The problem is we are doing it without offering up a definition of our renewed purpose. We talk about disruption without disrupting ourselves.
Hold on for a high-energy and passionate plea to stake out our value and our territory.
