Microsoft + WE: Purpose at PRDecoded 2019

WE Events

10/17/2019

SOURCE: https://www.prdecoded.com/agenda?dates=1571270400000

When: October 17, 2019 

Where: 222 West Merchandise Mart Plaza | Chicago, IL 

With: Melissa Waggener Zorkin, global CEO & founder, WE Communications, and Dominic Carr, general manager, global public affairs at Microsoft. Moderated by Steve Barrett, editorial director, PRWeek.

Title: PRDecoded Partner Fireside Chat | Leading with Purpose In An Age Defined By It

In today’s unpredictable and often polarized world, society is looking to business leaders to make a difference beyond profits and create positive societal change. People want to align themselves with brands that are taking a stand in a meaningful way and this starts at the top through authentic, bold leadership.  Technology leaders, in particular, are under pressure to help solve challenges in today’s digital-first world and use their influence to address pressing social and economic issues. Microsoft has leaned into their deep-rooted history of purpose to stand up as industry leader harnessing the power of technology for good. WE Communications has championed purpose for 30+ years, through its own business decisions and as a partner to emerging organizations and leading global brands, counseling those clients how to use communications to move people to positive action. In this fireside chat discussion, executives from Microsoft and WE Communications will share how purposeful leadership and communications can transform businesses, create deeper audience engagement and drive change on a global scale.

 

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