PR360 Breakfast Seminar

WE Communications Breakfast Seminar:
What does the smart home revolution mean for branded content?

 The rise of smart home technology has created a radical shift in how consumers buy and interact with brands. Today, arguably, consumers have a closer relationship with their in-home devices than they do with brands. Voice-activated smart home devices have created transactional relationships between consumers and commodities vs. value-based relationships with consumers and brands. Whilst smart home technology has enabled everyday tasks to become simpler, quicker and more convenient; it has simultaneously endangered brands and branded content in the home. WE Communications will draw on their Brands in Motion research, highlighting the key findings on consumer affiliation with computing devices...

Speakers

Alan VanderMolen, President, WE Communications
Morgan Evans, Head of Communications, Samsung
Danny Rodgers, Editor-in-Chief, PRWeek