WE at Cannes Lions

BRANDS IN MOTION: UNLOCKING THE EQUATION

Customers today expect to participate in a brand’s story—and their voice has huge gravitas.But while their experiences are increasingly curated by algorithms that pretend to understand them, they are still human beings—and technology is just one part of the communications equation.How can we create certainty if we only understand part of that equation? PRWeek teams up with WE Communications to reveal how brands in motion and their stories can tap into the mindset of their customer and use creativity as a unifying force.