WE at Cannes Lions

WE @ Cannes Lions 2019

June 28, 2019

Cannes lions 2019

When: June 17-21, 2019
Where: Palais des Festivals, Cannes, France
WE Attendees:

  • Melissa Waggener Zorkin, Global CEO and Founder
  • Kass Sells, Global COO and President of International
  • Ruth Allchurch, former Managing Director of UK
  • Bianca Eichner, former VP and Managing Director of Germany
  • Kristin Flor Perret, former SVP of Global Marketing
  • Nichole Provatas, Group Head of Digital, Australia 

What were WE up to?

WE Struck gold

Alongside McCann, WE took home both a Gold Lion and a Titanium Lion for our joint campaign with Microsoft's Xbox, 'Changing the Game.' Our campaign work saw Microsoft launch adaptive Xbox controllers for disabled gamers with limited mobility.

 

WE hosted

The News Makers, News Fakers Gameshow

For the second year in a row, WE hosted an interactive gameshow on the Terrace Stage. Teaming up with leading tech expert and journalist, Holly Brockwell, our Jeopardy-like gameshow provided detailed insights on fake news. Through a series of case studies, we then asked the audience whether it was real or fake news.

The Next Generation of Communicators

WE invited three college students from EMEA, APAC and NA to Cannes to learn the art of communications from seasoned WE execs while on the job. Andreea Adascalitei (United Kingdom), Kanhaiya Maheshwary (North America) and Melvin Ong (Singapore) participated in our gameshow, produced live content and even took some behind-the-scenes footage on our social media.

Brand Purpose with The Drum

In partnership with WE, The Drum hosted a panel asking, "Does a brand's purpose really impact sales?" Our Managing Director of UK, Ruth Allchurch discussed at length alongside Jane Wakely, chief marketing officer of Mars Petcare, Dinara Bekmansurova, global senior brand director of Unilever's Dove, and Sonoo Singh, moderator and associate editor of The Drum.

 

We spoke up

Melissa Waggener Zorkin, Global CEO and Founder on Euronews

Melissa Waggener Zorkin hosted a live TV interview from Cannes, sharing thoughts on diversity, technology and fake news with Euronews broadcaster, Damon Embling.

Melissa Waggener Zorkin, Global CEO and Founder on CNBC

Melissa Waggener Zorkin participated in an online interview with broadcast journalist, James Wright at CNBC discussing our recently launched purpose research and why purpose matters for more people in business than just marketers.

The Holmes Report CEO Roundtable

Melissa Waggener Zorkin attended The Holmes Report's annual Cannes CEO Roundtable, discussing how purpose drives reputation and reputation drives business. Executives from Edelman, FleishmanHillard, Golin, Ketchum, MSL and Weber Shandwick were all present.

ICCO: House of PR

Kass Sells spoke at a Holmes Report and ICCO closed panel discussion on client needs, including strategy and creative. Kass spoke alongside executives from Aflac, Coca-Cola, Dow Jones, Mars, as well as Procter and Gamble.

The Holmes Report: Kass Sells, Global COO and President of International on the Echo Chamber Podcast

Kass spoke with Arun Sudhaman, CEO at The Holmes Report on their PR Show Podcast discussing agency transformation and how to remain relevant in turbulent times.

PRWeek: Melissa Waggener Zorkin, Global CEO and Founder on PRWeek Podcast

Melissa Waggener Zorkin sat down with Steve Barrett, Editor-in-chief at PRWeek to discuss on their podcast platform brand purpose, authenticity and communications.

 

WE judged

Bianca Eichner, VP and Managing Director of Germany, represented WE on this year’s judging panel for the 2019 Pharma Lions.

 

We blogged

Deepfakes: Can truth survive if we can't trust our eyes?

In lieu of Cannes Lions Festival, WE’s gameshow host, Holly Brockwell scripted a guest blog about Deep Fakes.

Cannes Lions 2019 Through Fresh Eyes

Also revving up for Cannes, we asked our three college student guests, "What's the purpose of purpose?"

Cannes Day 2: Reverse Innovation & Breaking Stereotypes

Kanhaiya, NA college student, blogged about his first two days at the festival, reflecting that he was seeing a reversal in the typical innovation process and hearing multiple conversations on breaking the AI stereotypes.

My 5 takeaways from Cannes Lions 2019

Holly Brockwell guest blogged for us, but this time on her key takeaways from Cannes Lions Festival 2019, sharing five major themes that stood out to her.

The Cannes Pharma Lions: Judging the Future

After judging the 2019 Pharma Lions, Bianca Eichner blogged on why only 11 of 352 entries won a Lion and how McCann Health Shanghai, along with their client WeChat, took home the Grand Prix.

 

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