How Sweden won the Super Bowl

Volvo

On the biggest media day of the year, amidst great competition, one automaker emerged as the only one to trend on Twitter, nationally and globally. Watch the video above to see how WE partnered with Grey Group to help Volvo dominate the Super Bowl conversation without a Super Bowl budget.

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Sectors

Consumer

Awards

CANNES LIONS
Gold Award in PR: Sectors, Automotive & Transport Category for Volvo “Interception,” 2015

 

Silver Award in PR: Digital & Social, Response/Real-time activity (including crowdsourcing) Category for Volvo “Interception,” 2015