Five Questions with WE

Chief Marketing Officer, Belkin International

Kieran Hannon

Chief Marketing Officer,
Belkin International

Kieran Hannon is the Chief Marketing Officer for Belkin International, encompassing all four of its brands: Belkin, Linksys, Wemo and Phyn, where he manages all facets of the marketing organization globally, including eCommerce and Customer Advocacy. Prior to joining Belkin, Kieran spent the past two decades building the best consumer experience in the mobile, digital and retail sectors. Kieran worked as vice president of marketing for UBM/Canon, where he assisted with the integration of UBM’s acquisition of Canon Communications, becoming a “digitally centric” operation. Kieran also served as vice president of marketing for RadioShack Corporation.

HOW DO YOU DEFINE BRAND PURPOSE?

Brand purpose is the soul of a brand.

HOW DOES PURPOSE SHOW UP IN YOUR ORGANIZATION?

At Belkin, our brand purpose is about connecting the experiences people want with the technology they have, which manifests itself in the people-inspired products that Belkin provides.

WHAT TRENDS ARE CHANGING THE LANDSCAPE?

Smart home is on the rise and with that, connectivity has become one of its most important aspects. Connectivity between devices and services needs to be at the center of your smart home to ensure seamless integration with all the different technologies—such as voice command, streaming video and so forth—that are now available.

DESCRIBE YOUR LEADERSHIP PHILOSOPHY.

Approachability, transparency and a team-first mentality.

WHAT WAS YOUR FIRST JOB? ANY KEY LEARNINGS YOU STILL LEAN ON TODAY?

I was a lifeguard. One learning I still carry with me is that as a lifeguard, it was about what I was doing to help people. Always being on the lookout for my team is something that’s really stood the test of time for me, and it is a big part of how I’ve achieved my career.

 

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“Brand purpose is the soul of a brand.”
– Kieran Hannon

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