B&T Magazine: WE Nabs Adobe’s ANZ PR Account From Edelman



WE Communications Nabs Adobe’s ANZ PR Account From Edelman

WE Communications (formerly WE Buchan) has won Adobe’s ANZ PR brief following a competitive pitch

B&T Magazine, November 20, 2019

(Image courtesy of B&T Magazine)

The win sees the expansion of WE’s current remit with Adobe, partnering with them on its social and influencer campaigns since early 2017. The new remit will cover the entirety of the Adobe business, including corporate communications, media relations, events, product PR and analyst relations.

The change marks the end of a six-year relationship between Adobe and its previous PR agency Edelman.