B&T: WE Communications Australia Announce New Leadership



WE Communications Has Announced Gemma Hudson as Executive Vice President of Health Innovation and Growth, a Newly Created Role

B&T, Kathleen Farmilo, 1 March 2021

Hudson will accelerate sector growth opportunities and cement the agency’s health sector proposition both in Australia and across the APAC region.

Rebecca Wilson, executive vice president, Singapore & Australia, WE said, “Gemma is an exceptional global health leader and has been instrumental in developing the agency’s health practice in Australia and leading international, cross-market client relationships within the agency’s network.”

“Her wealth of sector knowledge and client leadership experience makes her the ideal leader to propel our health team’s growth and development in Australia, and regionally.”

Hudson has over two decades’ experience across PR and medical education programmes, and has spent the past eight years at WE. Her most recent role was CEO of Australia. Before this, she established Haystac’s national health care offering and also spent time at Edelman and Burson Marsteller. She has worked in both prescription and consumer health, medical technology, and not-for-profit organisations.

In Australia, WE’s health and wellness practise is more than one-third of their business. Their client partnerships span pharmaceuticals, consumer health, biotech, digital health and medical devices.