Campaign Asia: Women to Watch 2019



Women to Watch 2019: Difference-makers in APAC marketing and communications

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

Staff writers, Campaign Asia, September 23 2019

From trained anthropologists to rock concert managers, from gutsy entrepreneurs to corporate climbers, Campaign's Women to Watch list represents 40 incredible stories of women with the skill and determination to not only succeed personally but also to lift others up around them.

Every woman on this list has invested heavily in her career, spending hours of effort and concentration on key projects when needed, taking the time invest in teams and new partnerships for the good of her organisation. Along with so many of this year's nominees, our list comes loaded with impressive track records, making for some exceptionally difficult decisions for the senior editorial members of Campaign Asia-Pacific judging team, who carefully reviewed every entry.

Neha Mehrotra, EVP of Client Centricity, Avian WE, India

The PR industry is flooded with women, except at the very top. Neha Mehrotra wants to change this. After all, she has made her own career climb from the bottom, when she joined the then-fledgling startup Avian WE as an account executive 15 years ago, to become one of the few women leaders in the field today. To bring gender balance into the boardroom, the petite chief has set up the India chapter of Women in PR, a not-for-profit global organization that unites senior women communicators and PR practitioners to support female talents in the industry. Besides her passion to groom a new generation of women leaders, Mehrotra also enthusiastically shares industry knowledge by sitting on the jury panel of prestigious PR awards, including the SABRE and Indie awards. A winner of the Emerging Leader of the Year Award at the Future Leaders Summit in 2018, Mehrotra does have plenty of wisdom to share. She currently manages almost 50 percent of Avian WE’s revenue, and had been instrumental in bagging the company’s most valuable accounts – Samsung and Amazon – last year. The PR veteran’s ‘Client for Life’ program has also helped the firm maintain a client retention rate at five years and above.