Campaign US: Marketers need to catch up to CBD's new image
January 29, 2019
How CBD is rehabilitating cannabis' image, and why marketers need to pay attention
The green rush is on: major consumer brands are researching and developing products, legislation and attitudes are changing, pharmas are pivoting - and marketing is at the center
Kristin Flor Perret, Campaign US, Jan. 29, 2019
(Image courtesy of Campaign US)
I travel a lot for work, and one of the most common questions I get when people find out I’m an American from the West Coast is "Marijuana is legal there, right? What’s that like?"
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