Holmes Report: WE Expands in NYC Office

WE in the News



WE Expands New York Office To Meet New Client Demand

The agency's East Coast hub has grown 11% over the last 12 months.


NEW YORK — Fueled by a growing client roster, WE Communications has expanded its New York leadership teams serving businesses in the consumer, health and tech industries.

Kona Luseni Barrasso (pictured), most recently a Burson-Marsteller senior director, joins WE as senior VP of technology.  Kristen Jordan-Poinsette is leaving Marina Maher Communications, where she was a VP, to join WE as its VP of health. Alex Kruse, who has handled brand strategy and activation for Subaru, Nikon and Canon among others, has been hired as consumer account director.

All will work out of the New York office, which, as WE’s East Coast hub, has grown 11% in the last 12 months, the agency said. The growth includes WE being named iRobot AOR for corporate, consumer product, and executive communications in North America and China (with expansion into EMEA in 2018); adding healthcare technology company Tabula Rasa HealthCare; and being hired by consumer tech brand Brother.

“New York is a hotbed for great companies that are undergoing transformation — from nascent industries to the next iteration of an already established one — it’s an exciting place to partner with clients,” said Kass Sells, president of NA. “This trio of proven leaders with deep expertise in their respective sectors joins our team at a time when we are ready to quickly capitalize on momentum and continue our success investing and growing in the East.”