McLaren Supercar Chooses WE Red Bridge China PR Agency of Record

PRovoke: McLaren Automotive Names WE Red Bridge China Agency of Record

6/1/2022

SOURCE: https://www.provokemedia.com/latest/article/mclaren-automotive-names-we-red-bridge-china-agency-of-record

Supercar Maker McLaren Automotive Has Hired WE Red Bridge to Raise Its Communications in China

PRovoke, Diana Marszalek, 1 June, 2022

“Our extensive experience in the luxury, lifestyle and automotive industries was a point of differentiation for WE Red Bridge,” said CEO Nicky Wang. “This new partnership with McLaren will see us combine our sector experience and leading engagement toolkit of integrated communications, creative planning, consumer insights and analytics to fuel the automotive brand’s growth in China.”

With offices in Shanghai and Beijing, plus access to a network of offices in over 18 countries, WE Red Bridge provides clients in China with an alternative – a connected independent consultancy, local in its focus, creative in its approach and international in its thinking.