PharmaTimes: Pharma's case of innovation fatigue
WE in the News
Pharma has a case of innovation fatigue - here's how to treat it
The pharma innovation story isn’t resonating with vital stakeholders: prescribers and payers working in healthcare settings. Data from a global study which surveyed decision-makers in the healthcare sector reveals that only 39% of respondents in the UK saw the pharmaceutical industry as innovative.
Catherine Devaney, PharmaTimes, July 2, 2019.
(Image courtesy of PharmaTimes)
This makes stark reading for an industry that defines, and often defends itself, on an innovation platform. In this article, we look at why innovation is important, reasons why the pharma innovation story isn’t resonating with key decision-makers and what we can do about it.