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PharmaTimes: Pharma's case of innovation fatigue

WE in the News

7/2/2019

SOURCE: http://www.pharmatimes.com/web_exclusives/pharma_has_a_case_of_innovation_fatigue_-_heres_how_to_treat_it_1293102

Pharma has a case of innovation fatigue - here's how to treat it

The pharma innovation story isn’t resonating with vital stakeholders: prescribers and payers working in healthcare settings. Data from a global study which surveyed decision-makers in the healthcare sector reveals that only 39% of respondents in the UK saw the pharmaceutical industry as innovative.

Catherine Devaney, PharmaTimes, July 2, 2019. 

(Image courtesy of PharmaTimes)

This makes stark reading for an industry that defines, and often defends itself, on an innovation platform. In this article, we look at why innovation is important, reasons why the pharma innovation story isn’t resonating with key decision-makers and what we can do about it.

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