PR News: Brands That Take Action Provide Wings to Purpose

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SOURCE: https://www.prnewsonline.com/purpose-stand-social+issues

Brands That Take Action on Social Issues Provide Wings to Purpose

Melissa Waggener Zorkin, PR News, June 5, 2019

We’re living in extraordinary times, when the butterfly effect of a single tweet can send the market—and sometimes a brand’s reputation—soaring, or alternately into a tailspin.

While these reactions can seem extreme, ultimately they are the result of a positive trend. Our collective social consciousness is awakening and becoming more discerning. This presents a fantastic opportunity for brands to help foment the change so many people want to see.

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