PR News: Brands That Take Action Provide Wings to Purpose
SOURCE: https://www.prnewsonline.com/purpose-stand-social+issues
Brands That Take Action on Social Issues Provide Wings to Purpose
Melissa Waggener Zorkin, PR News, June 5, 2019
We’re living in extraordinary times, when the butterfly effect of a single tweet can send the market—and sometimes a brand’s reputation—soaring, or alternately into a tailspin.
While these reactions can seem extreme, ultimately they are the result of a positive trend. Our collective social consciousness is awakening and becoming more discerning. This presents a fantastic opportunity for brands to help foment the change so many people want to see.