Melissa Waggener Zorkin

PR News: Brands That Take Action Provide Wings to Purpose



Brands That Take Action on Social Issues Provide Wings to Purpose

Melissa Waggener Zorkin, PR News, June 5, 2019

We’re living in extraordinary times, when the butterfly effect of a single tweet can send the market—and sometimes a brand’s reputation—soaring, or alternately into a tailspin.

While these reactions can seem extreme, ultimately they are the result of a positive trend. Our collective social consciousness is awakening and becoming more discerning. This presents a fantastic opportunity for brands to help foment the change so many people want to see.

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