Breaking Through the Noise at CES and Elsewhere



Mark Martin, EVP, Technology, WE Communications Shares Tips for Breaking Through the Noise In-Person and Virtually 

PR News Online, Seth Arenstein, 06 January 2021

(Picture courtesy of PR News Online)

During normal years and in COVID times, CES presents unique issues for communicators. As the world's largest tech show, with some 2,000 exhibitors, getting seen and hear (literally and figuratively) is a chore. Even the Omicron-favaged 2022 show had 40,000 in-person attendees. On the other hand, the CES tips included in this article are useful for a slew of shows and events. PR News Online asked Mark Martin, EVP, Technology of WE Communications and other sources on how to break through the noise. 

Watch the calendar, be present, consider multiple audiences and formats, humanize the event, and have a purpose – a lot of research shows consumers want to do business with companies that address societal issues. Despite the procut-centric nature of CES, Martin says it's a great place "to remind customers and the market that you're not just about tech, but tech for good."