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PR Week: The Transparent C-Suite - A New Year's Resolution

WE in the News

1/23/2019

SOURCE:https://www.prweek.com/article/1523714/transparent-c-suite-powerful-new-years-resolution

The Transparent C-Suite: A Powerful New Year's Resolution

Transparency is more than just keeping regulators out of executives' hair, says the CEO of WE Communications 

Melissa Waggener Zorkin, PR Week, Jan. 23, 2019

(Image credit PR Week)

Is it just me, or did we spend half of 2018 watching tech CEOs trudge in and out of congressional hearings, explaining themselves to policymakers whose grasp of the business was, in many cases, pretty slippery? (No, Steve King, Google doesn’t make the iPhone!)

Mark Zuckerberg, Jack Dorsey, and Sundar Pichai, all found themselves in the hot seat because, in one way or another, they and their companies failed the transparency test.

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