PRovoke: In 2021, Words Matter
December 17, 2020
SOURCE: https://www.provokemedia.com/latest/article/in-2021-all-words-matter
In 2021, Words Matter
As communicators, the words we choose — with their context, nuance and intention — have never mattered more
Kristin Flor Perret, PRovoke, 17 December 2020
It’s our job to be finely attuned to subtext, double meanings and cultural baggage. Key points included:
- Context is King
- Know the Limits of your Context - and Bring in Outside Help
- Build a "Use with Caution" List
- Understand that Nobody's Perfect
