PRovoke: In 2021, Words Matter


SOURCE: https://www.provokemedia.com/latest/article/in-2021-all-words-matter

In 2021, Words Matter

As communicators, the words we choose — with their context, nuance and intention — have never mattered more

Kristin Flor Perret, PRovoke, 17 December 2020

It’s our job to be finely attuned to subtext, double meanings and cultural baggage. Key points included:

  • Context is King
  • Know the Limits of your Context - and Bring in Outside Help
  • Build a "Use with Caution" List
  • Understand that Nobody's Perfect