PRovoke: WE Adds Scientific Engagement Offer
WE Adds Scientific Engagement & Medical Education Offer
The agency has brought healthcare specialists Terry Bradley and Ben Fisher on board to lead the new division.
Maja Pawinska Sims, PRovoke, 30 July 2020
WE Communications has launched a scientific engagement and medical education offering in response to a rapid evolution in pharmaceutical stakeholder engagement, driven by Covid-19.
The agency, which now generates around a quarter of its European income from healthcare communications, has hired Terry Bradley (pictured, right) and Ben Fisher (left) as directors of the new division.
Bradley and Fisher have worked together for many years, as directors at Ogilvy Healthworld, Pollen Health, medical education consultancy Rock Unlimited and specialist agency Health Unlimited. In their new roles, they are tasked with driving new business and supporting clients at a country, EMEA and global level, and will be based in London.