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PRWeek: AI and communications: the new imperative

WE in the News

5/3/2019

SOURCE: https://www.prweek.com/article/1583711/ai-communications-new-imperative

AI and communications: the new imperative

Comms pros must champion the responsible and ethical use of artificial intelligence.

Matthew Ashworth, PRWeek, May 3, 2019

(Image courtesy of PRWeek)

Communicators have a new imperative: champion the responsible and ethical use of artificial intelligence in our industry and by the clients and organizations we support.

AI is becoming mainstream, with more brands using it to identify, target, and connect with audiences, streamline operations and aid in internal initiatives. AI-enabled voice tech has brought personal assistants to the masses, and smart home tech makes running a home simple and seamless.

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