PRWeek: AI and PR - How You Can Author the Future

May 31, 2023


Fascinated or Frightened - WE Hosted Webcast Delves Into How Communicators Feel About AI in PR

PRWeek, Barbara White-Sax, 31 May, 2023

Fascinated. Frightened. Those two words – often simultaneously – capture how communicators feel about AI. This webcast, hosted by WE Communications, will help all PR pros lean into the former and overcome the latter by introducing tools and focusing on everything from experimentation to ethics.

When it comes to AI, caution is wise and concern is understandable. However, above all else, as emphasized during this webcast, embracing it is mandatory. Listen to the podcast and download WE's latest AI report, in partnership with USC Annenberg Center for Public Relations, "Fascinated and Frightened: How Are Communications Professionals Viewing the AI Opportunity Ahead?