PRWeek: Lyft Hires WE Communications as PR Agency of Record
WE will support Lyft end-to-end, working across corporate, consumer, social impact, technology and data and analytics.
PRWeek, 15 August, 2022
Dominic Carr, Lyft’s VP of comms, said the company had a “lightweight” RFP process that began in March and concluded in early May. WE officially started work later that month. “We really wanted to make sure we had a team both in-house and externally that could help tell the story of the company’s vision,” Carr said. “We’re squarely focused on transforming consumer transportation.”
The account team will be led by Jamie Jang, SVP at WE, Lily Karp, VP, who will oversee consumer and technology initiatives, and Megan Mrazek, SVP, who will work across corporate comms.
(Photo courtesy of PRWeek)