PRWeek: US Power List 2020 | Melissa Waggener Zorkin
PRWeek US Power List 2020
33. Melissa Waggener Zorkin, WE
Founder and CEO Melissa Waggener Zorkin's pivot to integration has helped WE turn the corner, and it is primed for more growth after expanding into India, China and Singapore.
PRWeek Staff, PRWeek, 7 July 2020
(Image courtesy of PRWeek)
Melissa Waggener Zorkin, WE founder and global CEO and PRWeek Hall of Femme honoree, makes her second straight appearance on the PRWeek Power List.
Her agency’s changing fortunes over the years — a significant turnaround for the shop seemed to start in 2017 — may be attributable to Zorkin taking the concept of integration to heart. For the 2020 edition of the PRWeek Agency Business Report, Zorkin said integrated accounts make up the firm’s quickest growing source of revenue in North America.