PRWeek: WE appoints digital and strategy director
WE in the News
WE appoints digital and strategy director from Cancer Research UK
WE Communications has appointed Cancer Research UK's social lead Cecilia Dominici as its digital content and strategy director.
Arvind Hickman, PRWeek, April 10, 2019
Heading the other way, WE’s international VP of international client services Marcus Sorour is leaving the agency after nine years to become EMEA comms lead of WE global client F5, a role that will keep him in London.
Dominici will join WE’s leadership team following several recent senior hires, including directors Gilian Daines, who joined on 1 March, and Louise Waller, who joined on 1 April.
Reporting into UK managing director Ruth Allchurch, she will be responsible for building WE’s digital practice and growing its client base across the UK.
Dominici brings more than 10 years of experience in digital communications and social media, leading owned, earned and paid campaigns. She has driven content innovation and managed strategy in the consumer brand, technology and health sectors.
At WE, she will provide senior counsel for the agency’s existing UK and global clients, including Aruba, Capgemini and iRobot.
"This is a really exciting move for me as I join a growing and entrepreneurial agency in the UK," Dominici said.