Cannes lions trophy

The Holmes Report: Cannes 2019 Full Roundup

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Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup

On the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King’s “The Whopper Detour” campaign.

Diana Marszalek, The Holmes Report, June 24, 2019

(Image courtesy of The Holmes Report)

CANNES — PR agencies on Friday wrapped up the fifth and final day of the Cannes International Festival of Creativity by picking up some of the annual event’s most coveted awards — including the Titanium Grand Prix — for handling the PR component of the winning works.

WE Communications also picked up a Titanium Lion for handling the PR supporting Microsoft’s “Changing the Game,” the McCann-led initiative showcasing kids with disabilities playing Xbox with the brand’s adaptive controller.