The Holmes Report: What Does The Future Of The CCO Look Like
WE in the News
What Does The Future Of The Corporate Communication Officer Role Look Like?
A study by grad students at Nanyang Technological University in Singapore, followed by a roundtable discussion with industry leaders, explored the evolving role of corporate communication officers.
The Holmes Report, 6 May 2019
(Image courtesy of The Holmes Report)
How is the corporate communication officer role changing? This is a complex, but critical question, given the impact of corporate reputation on organizational success across a range of sectors and industries.
While the need for sophisticated communication counsel has never been greater, the evolution of the corporate communications role is sometimes more difficult to fathom, given the pressures that have grown in tandem with this requirement. Corporate comms leaders may find their duties and budgets under threat from other C-suite execs (notably the CMO), while their departmental resources are further challenged and stretched — all while they are expected to adapt to a political, media and technological environment that has never appeared to change as quickly.
To better understand the future of the corporate communication officer role, the Holmes Report partnered with a new project led by the Wee Kim Wee School of Communication and Information at Singapore's Nanyang Technological University and supported by WE Communications. The findings make for fascinating reading, thanks to unique qualitative insight into the views of leading corporate comms professionals.