LOS ANGELES (May 17, 2017) – Kass Sells, WE Communications (WE) president, North America, has joined The LAGRANT Foundation’s (TLF) Board of Directors. Kass will serve as a member of the alumni committee. Sells brings to the board more than 25 years of marketing experience, creating groundbreaking and award-winning communications for some of the world’s largest brands.
In his current role, Sells is responsible for leading its North America region, Integrated Services group and work with global brands spanning the agency’s work in its three core sectors of Technology, Health and Consumer, including clients such as Microsoft, Honeywell, CA Technologies, Volvo, Ste. Michelle Wine Estates and more. He partners closely with WE’s EMEA and APAC leadership to drive strong collaboration and results across the agency’s global and regional client remits. Sells is also a member of the agency’s global executive team.
“In succeeding our late Pam Edstrom, I am proud to continue this partnership with TLF and its commitment to cultivate diverse talent. As a member of the board, I look forward to providing support, spreading awareness and developing strategy to help drive the Foundation’s mission,” Sells said.
Sells joined WE Communications from Wunderman, a WPP company, where he served a number of executive roles, most recently as global client lead. Sells’ expertise spans across digital, advertising, media, direct, public relations and marketing disciplines. His portfolio has earned him a reputation as a forward thinker and recognition from the Cannes Lions International Festival of Creativity, the Effies and the DMA among many others.
“WE Communications has been a longtime supporter of TLF and we’re proud to continue the work that Pam wholeheartedly believed in. Kass’ industry expertise and commitment to our mission will make him a great addition to the board,” said TLF Chairman and CEO Mr. Kim L. Hunter.
WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. With a media landscape that is moving, pulsing and constantly evolving, brands must navigate everything from industry disruption and technology shifts to stakeholder mandates and political headwinds. In turn, brand stories have to move with new velocity and sync across every device and platform. Using our Momentum methodology, we partner with clients to create transformative communications that are rooted in insight and drive big impact. Our fiercely independent mindset allows us the freedom to bring together the best talent, ideas and partners, through our revolutionary partnership approach, The PLUS Network, to create powerful, persuasive campaigns. Shiny accolades like Cannes Lions, SABREs, Best APAC Medium Agency and PRWeek Award for Best Use of Social Media/Digital adorn our offices. We’re global, speak 37 languages and we’re not much for standing still. But it’s not about us, it’s about our clients, their customers and setting their brands in motion. Time to move. http://www.we-worldwide.com