Our Thoughts

Whoosh. Welcome to the perpetual motion machine. Today, the media landscape is moving, pulsing and constantly evolving. Brands must navigate everything from industry disruption and technology shifts to stakeholder mandates and political headwinds.

 

In turn, brand stories have to move with vigorous momentum and sync across every device and channel. They have to be impactful, react in real time and socialize with millions of motivated collaborators.

 

These narratives accelerate with new technology, jump across mediums and platforms, and leap tall buildings. That’s because the most influential and riveting stories are never static. They hum with human energy — they know what to say, when to entertain, when to listen and where to head next.

 

And this is why we’ve developed Brands in Motion and Stories in Motion — to help clients harness this kinetic energy to build transformative communications.

 

The kind with serious ROI that reaches high-impact audiences.

 

We advocate for brands that want to go forward instead of spinning in place or hitting reverse.

 

We’re global, we’re curious, we speak 37 languages and we’re not much for standing still.

 

We praise clients that think big and insist on even bigger.

Brands in Motion

Meet Brands in Motion. Think of it as both your compass and accelerator. Find Your momentum. Learn More »

Motion is part of every brand’s reality, and sometimes reality bites. In today’s accelerated environments, brands have less control than ever, but with less control comes more opportunity. Brands in Motion is your compass and accelerator to helping brands seize that opportunity and find momentum to propel forward.

Stories in Motion

Stories in Motion is our high dive into stories that live, breathe and pulse with energy. Get moving. Learn More »

Welcome to Stories in Motion. Are you ready to tackle the subjects of content revolution, mobile device trends, the multiplicity of new channels and consumer habits? The most influential and riveting stories are never static and always transformative. It’s time to move.

Momentum

Process is dull. It’s something static that grinds and stalls — the phrase “death by committee” exists for a reason. At WE, there’s something different. MOMENTUM.

Insight
At the heart of insight is identifying actionable nuggets of intersecting information about our clients’ audiences.
Context
Context captures the times and places where insights provide greatest brand and stakeholder impact.
Inspiration
Our creative product. We create behavior-impacting brand experiences leveraging insights and context to tell a dynamic brand story.
Action
This is our deliberate plan for execution across paid, earned, owned, social, experiential, search -- one, some or all.
Impact
Measuring the results of brand and stakeholder actions. A suite of products and expertise, a blend of art and science that enables us to fail fast and adjust in real-time.

Think of it as our strategic blueprint to engineer the perfect story and drive results that matter. It starts with expert insight, fine-tuned with context, brought to life with inspiration, executed with purposeful action and measured by impact. Each phase leverages the previous to drive better ideas, better approaches and better outcomes that propel our clients forward. To stay ahead of industry curves and outpace competitors, brands and their stories must keep moving forward. They need MOMENTUM.