WE Communications is aggressively expanding its global network to serve a growing, global client base. The acquisitions of award-winning Chinese integrated agency, Red Bridge, and Singapore-based corporate and financial affairs consultancy, WATATAWA, deepen its overall integrated marketing, digital and consumer offering and adds premium corporate and financial affairs expertise across Asia-Pacific. Red Bridge will merge with WE China and now be called WE Red Bridge. WATATAWA will become a subsidiary of WE and continue to operate under its own distinct brand.
"Today is a huge day for the clients and colleagues of three incredible agencies," said Melissa Waggener-Zorkin, CEO and President of WE Communications. "The additions of female-founded and owned Red Bridge and C-suite consultancy WATATAWA, anchored by two former Asia-Pacific CEOs of a top five global firm, broadens our offering and creates opportunities to expand client services for existing clients of all three agencies."
For the full press release about this exciting news, please click here.