Unknown adversaries targeting my company. Black Hats are lurking in our networks. I could lose my job.

We don’t know where to start. We don’t know whom to trust. We’re not ready to comment.

There are too many scenarios to plan for. Too many kinks in the supply chain. Not enough information.

Fear is the currency of the cybersecurity arena, and helplessness and desperation are its desired outcomes. But what if fear was replaced with control? Uncertainty with a plan? Doubt with sober confidence?

Here’s where it gets real.

Unlike other types of crises, with cybersecurity incidents you don’t have a monopoly on the information. Companies are increasingly in a sprint to inform their customers, partners and employees of an incident before the media or the black hats go public. Each adversary requires its own strategy, its own approach.

When you’re hit with a cybercrisis it isn’t the River Styx you need ferrying across, it’s the Rubicon between you and your customer, between incident and resolution.

That’s where WE comes in. We can be your guide. Designing you a road map to navigate the cybersecurity community, providing directions for connecting with customers, helping you remember at each step along the way to take deep breaths, trust yourself and keep marching firmly forward.

It’s time to stop being afraid and start getting prepared.

Companies must nimbly navigate the nuances of the emerging technology wave, especially as cyber-criminals become more sophisticated in their attacks. Here’s what we believe should drive the discussion:

1. Crises are a series of decisions to make with little time and a lot of pressure. What resources and tactics do you have in your arsenal when the going gets tough?

2. How do you effectively translate the complex bits and bytes of a cybersecurity breach into information your customers can relate to and media find credible?

3. When it comes to cybersecurity, incidents don’t always remain between company and customer. How do you work with reporters, regulators and advocacy groups when they come knocking?


How can understanding the nature of a news cycle help you navigate a cyber-crisis?
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How do you navigate cyber-attacks and control the story?

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