The mobile web and search are shaping a new world of branded news and information. A world where the consumers of news and information have the power to select which on-ramp to use to access the content they value — on their own terms.
Social, mainstream, digital, owned, paid and experiential are equal partners in this media ecosystem. An ecosystem where analytics and insights are balanced with creative and editorial; an ecosystem where buying platforms increasingly bleed into the space. It is an ecosystem where the notion of traditional influence is clashing with the new reality of paid influence.
Brands and their stories are now in motion at a greater velocity than ever before — across devices, platforms and channels. It means that brands must create deliberate threads of content that engage consumers in their daily motion. It means brands must move away from static messages and single-platform content and create, co-create and amplify real-time, living Stories in Motion.
See Stories in Motion for yourself — download our infographic below.