Comba Telecom Appoints WE Communications

WE Press Releases


WE Communications helps the global wireless solutions provider enhance its international profile

Hong Kong, 27 September, 2016 – Leading global wireless solutions provider, Comba Telecom, has appointedWE Communications (WE)to lead its integrated communications and marketing efforts.

Comba Telecom has selected WE as its PR partner to help take the brand to international markets, increase its overall market visibility and enhance the industry’s collaboration and commitment through media relations, influencer engagement and content creation.

“We were looking for an agency that was agile, highly creative, and has excellent technology credentials. Most of all, we needed a partner that could deliver against an integrated brief, who understands our market and can create sector specific narrative, WE’s proposition ticked all the boxes. The agency’s winning proposal showed a true understanding of how to take Comba Telecom from a leading brand in Hong Kong to an international brand. Our value proposition needs to be well-defined, clearly communicated and fully understood amongst our audience – this will be crucial to the success of our business,” said Ken Man, Corporate Marketing Director, Comba Telecom.

Commenting on the win, Matthew Lackie, Executive Vice President, WE APAC said: “We are excited to announce our new partnership with Comba Telecom. We’re proud to be welcoming an organization with a leading global presence in wireless solutions. Integrated communications is where the industry is heading, so we’re looking forward to creating cross-channel and cross-platform technology campaigns with Comba Telecom.”

To deliver against the needs of the account, WE has created an integrated team in its Hong Kong office that combines staff and technology expertise from across digital, insights, content, and PR.

Listed and headquartered in Hong Kong, Comba Telecom has 40+ offices around the world employing 10,000+ professionals throughout China and the world. Comba Telecom’s sales and support operations encompasses the globe with offices covering Asia Pacific, North and South America, and Europe, Middle East and Africa. Through its direct offices and distribution network, customers are assured of rapid support at all times.


About WE

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. We partner with clients to transform their businesses through storytelling, in many different forms. Our playground is consumer, healthcare, social innovation, and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. That’s the power of WE. Shiny accolades like Cannes Lions, Integrated Communications Agency of the Year, Digital Firm of the Year, Best Large Agency to Work For, Communications Agency of the Year, and Technology Agency of the Decade adorn our offices. But it's not about us, it's about our clients, their customers, and sparking a more elemental and immersive conversation. Talk soon. www.apac.we-worldwide.com


For more information, press only: Jessica Lobendhan jlobendhan@we-worldwide.com, (+44) 7835 612 607