Pacific Place Taps WE As AOR in HK

WE Press Releases


Pacific Place Taps We Communications As Public Relations Aor In Hong Kong


HONG KONG – September 8, 2016 – Leading global communications agency, WE Communications, today announced it has been retained by Pacific Place of Swire Properties as the PR Agency of Record (AOR).

WE Communications will be responsible for driving a holistic communications program within Hong Kong and will work with Pacific Place to drive a tailored media relations program in the market, provide on-ground support for events and deliver strategic counsel on communications framework messaging to support upcoming campaigns. The remit is expected to comprise of a mixture of online and print communications efforts to support activities.

“With such a long history and close ties to the Hong Kong community, Pacific Place has long been a cornerstone for life in this city”, says Matthew Lackie, Executive Vice President, Asia-Pacific. “No longer are malls primarily about shopping. Now, when consumers visit malls, they are looking for experiences and engagement opportunities with brands that go well beyond traditional shopping. We look forward to working with the team to help engage customers through content-rich and experience-led storytelling.”

Pacific Place is a well-known premier luxury shopping destination and is a lifestyle hub in the heart of Hong Kong. In 2011, it underwent an inspirational redesign to set a new standard for contemporary luxury and it continues to collaborate with unique operators from Hong Kong and overseas to elevate the shopping experience.

In the same quarter, WE Communication’s Hong Kong consumer team has won a string of projects with Erdinger (Carlsberg Group Hong Kong), Lawry’s The Prime Rib and Wildfire (both are under m.a.x. concepts, a restaurant unit of Hong Kong Maxim’s Group) and ImagineX Asia, a brand management company for brands such as Club Monaco and 3.1 Phillip Lim.

From managing the communications for iconic outdoor music and arts festival Clockenflap to organizing the luxuriously memorable Club Monaco Market at IFC Mall in 2015, WE Hong Kong has secured numerous chances to showcase its creativity bank in the past 12 months. WE currently serves top brands across the regions such as Blue Nile, Haagen Dazs, Transitions and more.

More information on Pacific Place is available at

More information on WE is available at


About Pacific Place

Pacific Place is a large scale, high quality, mixed-use development encompassing floor space of approximately 5.19 million sq ft by gross floor area in the central business district of Hong Kong. It is linked to Admiralty MTR station, with connections to other modes of transport. Since its inception in 1988, Pacific Place now houses around 140 shops and boutiques and one major department store, collectively offering an array of contemporary fashion and international premium brands.

This property development of Swire Properties is also home to four five-star hotels, three Grade A office towers and 270 serviced apartments. Under the management of Swire Properties, Pacific Place has received numerous awards and recognition, and remains a premier shopping destination in Hong Kong.


More information on Pacific Place is available at


About WE

WE works with some of the most innovative companies on the planet — those focused on delivering the next big thing. We partner with clients to transform their businesses through storytelling, in many different forms. Our playground is consumer, healthcare, social innovation and technology. Our fiercely independent mindset allows us the freedom to bring together the best talent, partners and ideas to create powerful, persuasive campaigns. That’s the power of WE. Shiny accolades like Cannes Lions, Integrated Communications Agency of the Year, Digital Firm of the Year, Best Large Agency to Work For, Communications Agency of the Year and Technology Agency of the Decade adorn our offices. But it's not about us, it's about our clients, their customers, and sparking a more elemental and immersive conversation. Talk soon.


For more information, press only:

Olivia Chung

+852 9721 1139